Email Marketing Blog

Email automation has transformed how brands connect with their audiences, streamlining communication and personalizing the customer journey. In its early stages, automation allowed businesses to send scheduled emails or simple follow-up sequences. Today, it’s a...

Black Friday is the best sales event for businesses of all sizes, offering an unparalleled opportunity to drive sales and reach new customers. If you're a small business or a large enterprise, the immense consumer demand during this time can significantly impact...

The holiday season is critical for businesses, with consumers actively looking for deals and making purchases. A well-planned email marketing strategy is essential to capture attention and drive conversions. FireDrum Email Marketing offers businesses the tools to...

In today's rapidly changing digital marketing landscape, businesses are constantly exploring innovative methods to engage their audience. Combining the strengths of SMS and email marketing is a strategy that can deliver exceptional results. Each channel offers...

Do you often find yourself asking, "Why are my emails going to spam?" You're not alone. This is a common issue that frustrates many businesses. Email marketing is an essential tool for communication and engagement, but its effectiveness can be severely hindered...

Role-based email addresses are generic contacts assigned to specific functions or departments within a company, rather than to individual employees. Examples include addresses like info@company.com or support@company.com, which are typically managed by several team...

At FireDrum Email Marketing, we understand that amidst the vast sea of online content, standing out is more crucial than ever. As we journey through 2024, the role of email marketing has undergone significant transformation, adapting to new technologies and...

Email marketing remains a powerful tool for businesses to connect with their audience, but its success depends on the quality of the email list and ethical practices. Part 1 of this blog highlights the dangers of using bought email lists, including hitting spam...

Email is a vital communication tool used by individuals and businesses alike. However, email providers often implement stringent spam filters to protect users from unwanted messages, sometimes leading to legitimate emails being flagged as spam.

In the realm of digital marketing, personalization has become a cornerstone of successful campaigns. A 'one-size-fits-all' approach no longer cuts it in the face of rapidly evolving consumer preferences. As businesses strive to deliver meaningful, tailored...

Holidays are the perfect time to advertise your brand and its products, and emailing is one way to market it. Click here to know more.

Recent studies have shown that email marketing is still the primary method used by marketers to promote brands and products, especially in B2B marketing. This is not to say that the pursuit of other efforts as part of the marketing mix are gone, ineffective, or...

Click here to learn about why welcome emails are so important for your brand and email marketing strategy.

Click here to learn about the importance of maintaining your email marketing list and some tried and tested tips on how to do it.

How to Receive More Leads Using Interactive Content Content is king, but content diversity will ultimately make or break your entire marketing strategy. Nowadays, it isn’t enough to produce quality blog posts. You’ll need to create high-performance and interactive...

6 Tips for Creating Email Newsletters that Get Read Email is the predominant method of business and marketing communication, ever since the turn of the 20th century. Now, it’s not uncommon for all types of businesses to have email lists, from global corporations to...

How to Write Valuable, Magnetic Content Are you struggling to write high-performance content for your blog? If so, here’s the good news! Creating valuable and magnetic content is a straightforward process. However, one of the most egregious misconceptions in...

How to Keep Email Marketing Personal Email marketing is the most lucrative form of internet marketing for professionals and business owners. Those who engage in an effective email marketing strategy are more likely to see a huge return in their investment. With...

How to Transform Your Website into a Lead Generation Machine The sole purpose of a website is to educate visitors and refine leads. If your website is doing neither too well, click here to learn how you can transform your website into a lead generation machine. The...

How to Incorporate Digital Marketing with Traditional Marketing The sole purpose of a business is to generate revenue. Needless to say, that can’t be done without an established marketing strategy. For a long time, businesses have strived to promote their services...

Why Every Brand Needs a Welcome Email in Their Strategy Your email marketing campaign is your most effective opportunity to communicate with both your prospects and customers. Throughout your campaign, you are supposed to send provocative messages that educate your...

Creating Win-Back Campaigns What is the first thing you do when a subscriber on your email list becomes inactive for a few months? Do you still send the same emails? Do you add the inactive subscriber to a segmented list? Do you attempt to reach out to this...

Everything You Need to Know About Marketing Automation Marketing automation allows businesses to automate their daily marketing tasks, both occasional and repetitive. Typical marketing automation software enables users to generate more leads, drive more sales, and...

Our Best Email Marketing Holiday Templates for Hanukkah, Christmas, and New YearsStand out in your subscriber's inboxes this holiday season with our festive holiday template designs. These email templates are free for any account level! Our designers have made them...

Oh, Deer! 10 Common Email Mistakes to Avoid During the Holiday Season! You know it, we know it, everyone knows it. The holidays are the most profitable time of the year for retail businesses, and the average spend continues to grow. With average spend growing, you...

4 Email Templates for Thanksgiving, Black Friday, and Cyber Monday Our email design team has taken the time to build some modern and unique email templates you can use for your holiday emails. Below are some of our favorite designs. These templates are FREE to use...

What to Send During the Holiday Season Marketers, as you know, the holiday countdown has officially started. Have you started setting up your email campaigns? Do you know what promotions you want to run? Have you decided who's getting what email? To help, we've...

5 Email Marketing Tips for the Holidays The holiday season is almost here, so it's time to start planning! Email marketing is a proven and reliable strategy for promoting special offers during the holidays. Because it's such a tried and true method, you'll need to...

Scary Good Email Marketing Tips for Halloween Even though it doesn’t seem like it, Halloween can be a great holiday to use email marketing for. At this time of the year, everyone is ready to snuggle up in a blanket with their cup of coffee watching the leaves fall....

Strengthen Your Email List: Here's How to Write the Perfect Re-Engagement Email Do you have any inactive subscribers? If you’re in the business of forging a massive email list to market your services or products, chances are that you have. In fact, according to...

Email Marketing Trends Businesses Should Follow Over the years, email marketing has changed drastically - and for the better! Email features, tools, and even builders have advanced, helping companies achieve their sales goals and communication benchmarks. While...

Is Marketing Automation Important for Your Business? Marketing is a crucial part of any business. From local businesses to thriving corporate enterprises, developing an effective marketing strategy will ultimately make or break your organization. For this reason,...

Gmail recently rolled out a major feature update to its promotions tab. With Email Annotations, marketers have the opportunity (through schema markup) to put offer details, promotional codes and branding in subscribers’ inboxes - without even having to open the...

How to Keep It Personal: Adding Birthday Emails to Your Email Marketing Approach How are you keeping your marketing personal? Using email marketing, you can keep a steady one on one conversation with every subscriber. Being able to craft custom messages and reach...

12 Email Marketing Best Practices Companies Shouldn’t Ignore Did you know that approximately 80% of businesses look to email as their primary customer acquisition channel? Email marketing certainly isn’t going away, but it is becoming more challenging to compete...

The 10 “Need-To-Know” Email Metrics Every Marketer Needs To Track Email campaigns can be powerful marketing tools for small businesses and enterprises alike. There are, however, email metrics every marketer should be aware of and know how to use for effective email...

How to Win with Email Marketing: The Complete Guide from List Hygiene and Marketing Automation to Personalization and Closing Strategies Email marketing is here to stay. In fact, in spite of the popularity of other marketing tools (such as video marketing and...

Marketing Automation -  What is it and Why Do I Need it? It’s fairly obvious that marketing is an integral component of every business’ growth strategy. In fact, without a viable marketing strategy, a business could skyrocket straight towards bankruptcy and closure...

You don’t have to look far to realize that fonts can either make or break any design. Its importance in email is no less. No matter what part you play in the production of email, it is crucial that you understand a few things about font and what it can and cannot...

How well has email marketing worked for your business? Have you seen a lot of email sales come through? Direct messages or calls coming from a promotion in your newsletter? If you’re like most companies trying email marketing for the first time, you’re probably...

Are you considering making the daunting but necessary migration to a new email platform? If so, you will need to keep in mind that the esp migration process can be very complex and requires extensive planning to establish a good reputation with your ISP and...

5 Important Marketing Automation Trends Marketing automation has become standard technology for online businesses throughout recent years. As ordinary marketing processes begin to become more digital instead of personal, marketing automation is continuing to evolve...

Growing your email list is paramount to increasing your business’ conversions. Read on to learn how you can build your email list in 60 days! According to the Direct Marketing Association, email marketing receives a 4300% return on investment (ROI) for U.S....

Building a Solid Email List Multiple factors contribute to a successful email marketing strategy, but the first step to gaining any traction with your campaigns is to build a solid email subscriber list. Skilled marketers and seasoned sales representatives will...

If you are trying to increase sales for your business and create customers for life, you need to start by developing a relationship with your buyers. This can be achieved through specific types of email strategies - lead nurturing and drip campaigns. As you may...

Small business owners who take the time to develop a Christmas email marketing strategy can significantly increase their company's sales during the holiday season. While email marketing does take advance planning and strategic thinking, the rewards can be...

Growing any business is challenging. Every decision you make can affect your bottom line, and every software you invest in can make or break your flow. Finding a strategy and software that works is essential to creating a successful business in today’s mobile-first...

It’s coming, are you ready? Black Friday and Cyber Monday are the biggest holidays for any retail business. Before the big day why not let your subscribers get in the loop by sending out top of the line emails showing off your sales? We’ve gotten together the top 5...

Why & How to Sell Email Marketing as a Service The digital marketing landscape is ever-changing, but the one channel that consistently performs is email marketing. If your agency currently provides email marketing as a service, or if you’d like to learn more...

Holiday Email Marketing Tips and Tricks The holiday season is the busiest time of year for most businesses. Over the past couple of years, many retailers have seen an exponential jump in online sales. Because more people are shopping online during the holiday...

It's very likely that you're on your favorite brands' email lists. And during the holidays, you probably noticed an increase in emails you received from them. These emails usually have offers, coupons, notifications, and other methods of reaching out to you. Most...

The best thing about return on investments for email marketing can also be the worst thing. The average email marketing ROI is $38 for each $1 spent, according to several recent worldwide studies. This is a much higher rate than any other form of marketing...

Permission based email marketing is a concept everyone can relate with – whether you’re a marketer or not. Let’s start with a quick definition. Permission based email marketing means that a company receives consent from a subscriber to send them commercial email...

Utilizing Smart Email Marketing Tactics for Your Golf Course Email marketing in the golf world can have some excellent results. From building a reputation to gaining and retaining subscribers email marketing is the way to go. This can help you get personal with...

Are you searching for a way to reach new people and grow your restaurant business? Marketers across the industry boast that the best and most cost-effective way to build any business is through email marketing. In this day and age, social media ads run rampant,...

Gain New Signups & Keep Subscribers Engaged How to Improve Your Email Marketing Campaigns   Sending emails to customers and prospects is a highly potent marketing strategy. Being able to have a relationship between customer and brand is something well...

Improve your Email Newsletter Deliverability with DMARC As we've already determined in our email deliverability series, it's vital to manage campaign deliverability to ensure email marketing success. With more emails landing in your subscriber's inbox and less...

Most eCommerce websites focus on adjusting prices for more sales, tweaking their websites' layout for better conversions or getting more visitors. If done effectively, these can increase an e-commerce website's income. However, email marketing is the little-talked...

Managing an email campaign can seem like a daunting task, especially for businesses that aren't familiar with many email marketing tips. With that in mind, this guide has been specifically designed to help guide businesses through the dreaded email subject line....

Most internet marketers today realize that the best way to reach their customers is through email. But do you know how to create an email marketing plan that will convince your customers to buy from you over and over again? First, decide which products you want to...

Planning out a good email marketing campaign can be a tricky business. There are a lot of different factors to consider when writing an email to get people interested in your business, and it can be hard to keep them all in mind at once. The details of an email...

Why Personalize Emails? We've all gotten emails that made us say, "Huh?" Maybe you're a single college student without children receiving emails about diaper sales. Or maybe you're a stay-at-home parent receiving emails about buying gifts for teenagers when you...

Many businesses use trigger emails to get closer to their customers. This email marketing strategy is relatively convenient and, if used well, can help your business become more successful. There are multiple kinds of trigger emails, one of them being date-based...

From the outside looking in, it can often seem like email marketing is like a career in fishing: cast the net wide and hope you catch something good. But true marketing professionals know that successful selling is actually about connecting, nurturing and building...

Google’s recent major algorithm change, dubbed “Mobilegeddon”, was focused on rewarding mobile-friendly websites by ranking them higher in searches. For many, it was a change long overdue; internet searches on a smartphone or a mobile device are much higher than...

The goal of Gmail's new "block" button is to keep user inboxes free from spam content. But Google has left it up to each Gmail user to decide which emails are spam and which are legitimate. This makes navigating the block button a tricky task for marketers with...

Analysis is definitely not the "fun" part of any sales or marketing campaign. It doesn't feel creative in the same way that designing or even sending a campaign can feel. Yet once you understand the power of the analysis phase, you may actually look forward to the...

Using A/B Testing to Improve Marketing Campaigns In the marketing and advertising industry, the most important keys to success are research and testing. In the hit television series Mad Men, ad executives can often be seen holding focus groups on just about every...

Today's email marketing tactics are sleek and sophisticated - and often considered "top secret" by those using them. However, a peek behind the curtain shows that most companies that are experiencing success with email marketing today actually use similar...

Despite what other businesses want you to believe, email marketing is anything but dead. It can be one of the most potent ways to connect with your customers, to create sales, and to foster the kind of interactions that allow your business to flourish. The trick is...

Email is one of the most useful tools for productivity, but most people seem to have a strong dislike towards promotional emails filling up their inboxes. The problem isn’t so much the fact that marketers are attempting to connect through email to generate more...

Many business owners find themselves asking some variation of this question while delving into their email marketing strategy: “Which email marketing service is best?” If you’re looking for the best email marketing software, “best” will really depend on what fits...

Online social networking and advanced messaging networks are the preferred modes of communication of the Millennial Generation, and it’s easy to understand why. After all, social media giants such as Facebook and messaging apps such as WhatsApp enjoyed a major...

Email is 40 times more effective than social media in terms of customer acquisition. For this reason, it is a marketing tool that must not be kept on the back burner. When done right, email can be a powerful marketing tool with an extremely high ROI. In order to...

Why maintaining a healthy email list is so important! Take a minute to think about your most valuable possessions. A lot of hard work probably went in to obtaining them, and they have a lot of significance to you. Don’t you want those possessions to be in good...

The Best Day and Time to Send Emails The question “What day and time is best to send an email?” seems to be one we are asked quite often. And since we are constantly staying on top of the latest email marketing trends and have compiled a lot of research and data on...

Building an email marketing list can be challenging and time consuming, especially if you’re a new business that is just getting started or trying to grow quickly. Unfortunately, many marketers take the easy road (or so they think) and purchase email lists to help...

Brand Control to Major Tom.. There are several technological innovations in email that are worth writing about. Any topic from deliverability, design, automation, customer segmentation, are worthy enough to focus at least one article on. However, I am a marketer at...

There has been a lot of buzz going around regarding Canada's new anti-spam law (CASL) that goes into effect July 1st and the implications it may have on your marketing efforts. Although it is similar to the CAN-SPAM Act, there are a few important things to be aware...

How changes to Yahoo! and AOL will affect your deliverability Yahoo and AOL have recently changed their DMARC policy to proactively protect their users from receiving fraudulent emails.* What does this mean to you in English? Yahoo and AOL will not allow email to...

Six Techniques to Optimize Your Email Campaigns No matter the size of your organization, building a database of your current and prospective customers has become an integral aspect of your organizations success. The question becomes; what to do with all the data...

The Top 7 Ways to Acquire New Emails Acquiring email addresses and, more importantly, the new customers and clients who own these addresses can be a challenge for any business, no matter its vertical or size. Since having someone to email is a pretty important part...

Today, it is not enough to just touch a potential customer. Consumers are inundated with countless messages throughout the day. According to Gartner, “The average U.S.consumer is exposed to 1,200 ad messages/impressions per day.” To be effective marketers, we must...

Return on Investment is surely – and deservedly – the key metric used today to measure the impact of marketing communications. Yes, ROI is magical, clearly the Holy Grail for determining the worth of sales-oriented messaging. Though this is widely acknowledged,...

Different email clients, such as Outlook, Gmail, Hotmail, Apple Mail and Mobile Devices can display differently. Testing across all browsers, operating systems and mobile devices is impractical and just testing a few can be very time consuming.More than likely this...

So you have been using email marketing to reach your audience, but now let's look at the five most effective variables you can test in your email campaigns. You may be thinking - what is a variable? It is a defined part of an email that you can adjust and test,...

Email marketing terms everyone should know: Blacklist - This is a list that organizations put together of IP addresses that belong to certain organizations or people who send numerous SPAM e-mails. Click Through Rate - This is a percentage of clicks your recipients...

Obviously, the best time is when you think it would have the best chance of being read. Of course, that can vary, but here are some experienced recommendations: Blue Mondays Mondays, especially after holidays, are somewhat taboo (who wants a cranky reader?)....