Email Marketing Blog

Do you often find yourself asking, "Why are my emails going to spam?" You're not alone. This is a common issue that frustrates many businesses. Email marketing is an essential tool for communication and engagement, but its effectiveness can be severely hindered...

Role-based email addresses are generic contacts assigned to specific functions or departments within a company, rather than to individual employees. Examples include addresses like info@company.com or support@company.com, which are typically managed by several team...

At FireDrum Email Marketing, we understand that amidst the vast sea of online content, standing out is more crucial than ever. As we journey through 2024, the role of email marketing has undergone significant transformation, adapting to new technologies and...

Email marketing remains a powerful tool for businesses to connect with their audience, but its success depends on the quality of the email list and ethical practices. Part 1 of this blog highlights the dangers of using bought email lists, including hitting spam...

Email is a vital communication tool used by individuals and businesses alike. However, email providers often implement stringent spam filters to protect users from unwanted messages, sometimes leading to legitimate emails being flagged as spam.

In the realm of digital marketing, personalization has become a cornerstone of successful campaigns. A 'one-size-fits-all' approach no longer cuts it in the face of rapidly evolving consumer preferences. As businesses strive to deliver meaningful, tailored...

Holidays are the perfect time to advertise your brand and its products, and emailing is one way to market it. Click here to know more.

Recent studies have shown that email marketing is still the primary method used by marketers to promote brands and products, especially in B2B marketing. This is not to say that the pursuit of other efforts as part of the marketing mix are gone, ineffective, or...

Click here to learn about why welcome emails are so important for your brand and email marketing strategy.

Click here to learn about the importance of maintaining your email marketing list and some tried and tested tips on how to do it.

How to Receive More Leads Using Interactive Content Content is king, but content diversity will ultimately make or break your entire marketing strategy. Nowadays, it isn’t enough to produce quality blog posts. You’ll need to create high-performance and interactive...

6 Tips for Creating Email Newsletters that Get Read Email is the predominant method of business and marketing communication, ever since the turn of the 20th century. Now, it’s not uncommon for all types of businesses to have email lists, from global corporations to...