Email Marketing Blog
Holiday Email Marketing Strategies to Boost Sales
The holiday season is critical for businesses, with consumers actively looking for deals and making purchases. A well-planned email marketing strategy is essential to capture attention and drive conversions. FireDrum Email Marketing offers businesses the tools to...
Combining SMS and Email Marketing for Maximum Impact
In today's rapidly changing digital marketing landscape, businesses are constantly exploring innovative methods to engage their audience. Combining the strengths of SMS and email marketing is a strategy that can deliver exceptional results. Each channel offers...
Why Are My Email Marketing Campaigns Going to Spam and What to Do?
Do you often find yourself asking, "Why are my emails going to spam?" You're not alone. This is a common issue that frustrates many businesses. Email marketing is an essential tool for communication and engagement, but its effectiveness can be severely hindered...
Are Role-Based Email Addresses Secure for Sending Emails?
Role-based email addresses are generic contacts assigned to specific functions or departments within a company, rather than to individual employees. Examples include addresses like info@company.com or support@company.com, which are typically managed by several team...
12 Tips for Creating Email Newsletters That Get Read in 2024
At FireDrum Email Marketing, we understand that amidst the vast sea of online content, standing out is more crucial than ever. As we journey through 2024, the role of email marketing has undergone significant transformation, adapting to new technologies and...
Building a Strong Email Marketing Strategy: Avoiding the Pitfalls of Bought Email Lists and Embracing Ethical Practices
Email marketing remains a powerful tool for businesses to connect with their audience, but its success depends on the quality of the email list and ethical practices. Part 1 of this blog highlights the dangers of using bought email lists, including hitting spam...
How to Whitelist an Email Address in Various Email Platforms
Email is a vital communication tool used by individuals and businesses alike. However, email providers often implement stringent spam filters to protect users from unwanted messages, sometimes leading to legitimate emails being flagged as spam.
Unlocking the Power of Personalization with FireDrum Email Marketing
In the realm of digital marketing, personalization has become a cornerstone of successful campaigns. A 'one-size-fits-all' approach no longer cuts it in the face of rapidly evolving consumer preferences. As businesses strive to deliver meaningful, tailored...
A Complete Guide to Holiday Email Marketing Preparation
Holidays are the perfect time to advertise your brand and its products, and emailing is one way to market it. Click here to know more.
Is Email Marketing Still A “Thing”?
Recent studies have shown that email marketing is still the primary method used by marketers to promote brands and products, especially in B2B marketing. This is not to say that the pursuit of other efforts as part of the marketing mix are gone, ineffective, or...
Why Welcome Emails Are So Important
Click here to learn about why welcome emails are so important for your brand and email marketing strategy.
The Importance of Maintaining Your Email Marketing List
Click here to learn about the importance of maintaining your email marketing list and some tried and tested tips on how to do it.
How to Receive More Leads Using Interactive Content
How to Receive More Leads Using Interactive Content Content is king, but content diversity will ultimately make or break your entire marketing strategy. Nowadays, it isn’t enough to produce quality blog posts. You’ll need to create high-performance and interactive...
6 Tips for Creating Email Newsletters that Get Read
6 Tips for Creating Email Newsletters that Get Read Email is the predominant method of business and marketing communication, ever since the turn of the 20th century. Now, it’s not uncommon for all types of businesses to have email lists, from global corporations to...
Steps to Improve Communication during the Coronavirus Crisis
Steps to Improve Communication during the Coronavirus Crisis The past few weeks have been tough as people try to adapt to a new normal amid the coronavirus epidemic. Millions of employees across the world are either out of work or forced to work from home....
How to Write Valuable, Magnetic Content
How to Write Valuable, Magnetic Content Are you struggling to write high-performance content for your blog? If so, here’s the good news! Creating valuable and magnetic content is a straightforward process. However, one of the most egregious misconceptions in...
How to Keep Email Marketing Personal
How to Keep Email Marketing Personal Email marketing is the most lucrative form of internet marketing for professionals and business owners. Those who engage in an effective email marketing strategy are more likely to see a huge return in their investment. With...
How to Transform Your Website into a Lead Generation Machine
How to Transform Your Website into a Lead Generation Machine The sole purpose of a website is to educate visitors and refine leads. If your website is doing neither too well, click here to learn how you can transform your website into a lead generation machine. The...
How to Incorporate Digital Marketing with Traditional Marketing
How to Incorporate Digital Marketing with Traditional Marketing The sole purpose of a business is to generate revenue. Needless to say, that can’t be done without an established marketing strategy. For a long time, businesses have strived to promote their services...
Effective Lead Nurturing Strategies
Effective Lead Nurturing Strategies You Should Be Following How effective is your sales funnel? Are your conversion rates steady and increasing? Are you able to smoothly transition an unrefined lead into a loyal customer? If you've answered no the following...
Why Every Brand Needs a Welcome Email in Their Strategy
Why Every Brand Needs a Welcome Email in Their Strategy Your email marketing campaign is your most effective opportunity to communicate with both your prospects and customers. Throughout your campaign, you are supposed to send provocative messages that educate your...
Creating Win Back Campaigns
Creating Win-Back Campaigns What is the first thing you do when a subscriber on your email list becomes inactive for a few months? Do you still send the same emails? Do you add the inactive subscriber to a segmented list? Do you attempt to reach out to this...
Everything You Need to Know About Marketing Automation
Everything You Need to Know About Marketing Automation Marketing automation allows businesses to automate their daily marketing tasks, both occasional and repetitive. Typical marketing automation software enables users to generate more leads, drive more sales, and...
Our Best Email Marketing Holiday Templates for Hanukkah, Christmas, and New Years
Our Best Email Marketing Holiday Templates for Hanukkah, Christmas, and New YearsStand out in your subscriber's inboxes this holiday season with our festive holiday template designs. These email templates are free for any account level! Our designers have made them...
Oh, Deer! 10 Common Email Mistakes to Avoid During the Holiday Season!
Oh, Deer! 10 Common Email Mistakes to Avoid During the Holiday Season! You know it, we know it, everyone knows it. The holidays are the most profitable time of the year for retail businesses, and the average spend continues to grow. With average spend growing, you...
4 Email Templates for Thanksgiving, Black Friday, and Cyber Monday
4 Email Templates for Thanksgiving, Black Friday, and Cyber Monday Our email design team has taken the time to build some modern and unique email templates you can use for your holiday emails. Below are some of our favorite designs. These templates are FREE to use...
Email Marketing: What to Send During the Holiday Season
What to Send During the Holiday Season Marketers, as you know, the holiday countdown has officially started. Have you started setting up your email campaigns? Do you know what promotions you want to run? Have you decided who's getting what email? To help, we've...
5 Email Marketing Tips for the Holidays
5 Email Marketing Tips for the Holidays The holiday season is almost here, so it's time to start planning! Email marketing is a proven and reliable strategy for promoting special offers during the holidays. Because it's such a tried and true method, you'll need to...
Scary Good Email Marketing Tips for Halloween
Scary Good Email Marketing Tips for Halloween Even though it doesn’t seem like it, Halloween can be a great holiday to use email marketing for. At this time of the year, everyone is ready to snuggle up in a blanket with their cup of coffee watching the leaves fall....
Strengthen Your Email List: Here’s How to Write the Perfect Re-Engagement Email
Strengthen Your Email List: Here's How to Write the Perfect Re-Engagement Email Do you have any inactive subscribers? If you’re in the business of forging a massive email list to market your services or products, chances are that you have. In fact, according to...
Email Marketing Trends Businesses Should Follow
Email Marketing Trends Businesses Should Follow Over the years, email marketing has changed drastically - and for the better! Email features, tools, and even builders have advanced, helping companies achieve their sales goals and communication benchmarks. While...
Best Practices for Email Marketing During a Crisis
Best Practices for Email Marketing During a Crisis Right about now, people are being flooded with countless emails from their doctors, local grocery stores, online retailers, gyms, and even their veterinarians. All of these emails are about the coronavirus...
The Basics of Marketing Automation
Is Marketing Automation Important for Your Business? Marketing is a crucial part of any business. From local businesses to thriving corporate enterprises, developing an effective marketing strategy will ultimately make or break your organization. For this reason,...
Google Announces Email Annotations for Gmail Promo Tab
Gmail recently rolled out a major feature update to its promotions tab. With Email Annotations, marketers have the opportunity (through schema markup) to put offer details, promotional codes and branding in subscribers’ inboxes - without even having to open the...
How to Keep It Personal: Adding Birthday Emails to Your Email Marketing Approach
How to Keep It Personal: Adding Birthday Emails to Your Email Marketing Approach How are you keeping your marketing personal? Using email marketing, you can keep a steady one on one conversation with every subscriber. Being able to craft custom messages and reach...
12 Email Marketing Best Practices Companies Shouldn’t Ignore
12 Email Marketing Best Practices Companies Shouldn’t Ignore Did you know that approximately 80% of businesses look to email as their primary customer acquisition channel? Email marketing certainly isn’t going away, but it is becoming more challenging to compete...
The 10 “Need-To-Know” Email Metrics Every Marketer Needs To Track
The 10 “Need-To-Know” Email Metrics Every Marketer Needs To Track Email campaigns can be powerful marketing tools for small businesses and enterprises alike. There are, however, email metrics every marketer should be aware of and know how to use for effective email...
How to Win with Email Marketing: The Complete Guide from List Hygiene and Marketing Automation to Personalization and Closing Strategies
How to Win with Email Marketing: The Complete Guide from List Hygiene and Marketing Automation to Personalization and Closing Strategies Email marketing is here to stay. In fact, in spite of the popularity of other marketing tools (such as video marketing and...
What is Marketing Automation?
Marketing Automation - What is it and Why Do I Need it? It’s fairly obvious that marketing is an integral component of every business’ growth strategy. In fact, without a viable marketing strategy, a business could skyrocket straight towards bankruptcy and closure...
How to Use Fonts Effectively in Email
You don’t have to look far to realize that fonts can either make or break any design. Its importance in email is no less. No matter what part you play in the production of email, it is crucial that you understand a few things about font and what it can and cannot...
User Engagement 101 & Avoiding the Junk Folder
How well has email marketing worked for your business? Have you seen a lot of email sales come through? Direct messages or calls coming from a promotion in your newsletter? If you’re like most companies trying email marketing for the first time, you’re probably...
Switching Email Platforms – How to Migrate ESPs Without The Migraine
Are you considering making the daunting but necessary migration to a new email platform? If so, you will need to keep in mind that the esp migration process can be very complex and requires extensive planning to establish a good reputation with your ISP and...
5 Important Marketing Automation Trends
5 Important Marketing Automation Trends Marketing automation has become standard technology for online businesses throughout recent years. As ordinary marketing processes begin to become more digital instead of personal, marketing automation is continuing to evolve...
Your Guide to Building the Perfect Email List in 60 Days
Growing your email list is paramount to increasing your business’ conversions. Read on to learn how you can build your email list in 60 days! According to the Direct Marketing Association, email marketing receives a 4300% return on investment (ROI) for U.S....
Gain New Email Subscribers & Nurture Your Acquisitions
Building a Solid Email List Multiple factors contribute to a successful email marketing strategy, but the first step to gaining any traction with your campaigns is to build a solid email subscriber list. Skilled marketers and seasoned sales representatives will...
Lead Nurturing & Drip Campaign Strategies [Email Marketing Guide]
If you are trying to increase sales for your business and create customers for life, you need to start by developing a relationship with your buyers. This can be achieved through specific types of email strategies - lead nurturing and drip campaigns. As you may...
7 Christmas Emails Every Small Business Owner Should be Sending
Small business owners who take the time to develop a Christmas email marketing strategy can significantly increase their company's sales during the holiday season. While email marketing does take advance planning and strategic thinking, the rewards can be...
Social Media and Email Marketing – The Perfect Pair for Your Growing Business
Growing any business is challenging. Every decision you make can affect your bottom line, and every software you invest in can make or break your flow. Finding a strategy and software that works is essential to creating a successful business in today’s mobile-first...
Top 5 Tips for Successful Black Friday Email Campaigns
It’s coming, are you ready? Black Friday and Cyber Monday are the biggest holidays for any retail business. Before the big day why not let your subscribers get in the loop by sending out top of the line emails showing off your sales? We’ve gotten together the top 5...
Email Marketing for Agencies
Why & How to Sell Email Marketing as a Service The digital marketing landscape is ever-changing, but the one channel that consistently performs is email marketing. If your agency currently provides email marketing as a service, or if you’d like to learn more...
Holiday Email Marketing Tips and Tricks
Holiday Email Marketing Tips and Tricks The holiday season is the busiest time of year for most businesses. Over the past couple of years, many retailers have seen an exponential jump in online sales. Because more people are shopping online during the holiday...
Why Keeping it Simple Makes the Best Holiday Email
It's very likely that you're on your favorite brands' email lists. And during the holidays, you probably noticed an increase in emails you received from them. These emails usually have offers, coupons, notifications, and other methods of reaching out to you. Most...
Email Marketing ROI: The Pros and Cons of High Rates
The best thing about return on investments for email marketing can also be the worst thing. The average email marketing ROI is $38 for each $1 spent, according to several recent worldwide studies. This is a much higher rate than any other form of marketing...
Permission Based Email Marketing: What Marketers Should Know
Permission based email marketing is a concept everyone can relate with – whether you’re a marketer or not. Let’s start with a quick definition. Permission based email marketing means that a company receives consent from a subscriber to send them commercial email...
Getting Your Golf Club Ready with Email Marketing
Utilizing Smart Email Marketing Tactics for Your Golf Course Email marketing in the golf world can have some excellent results. From building a reputation to gaining and retaining subscribers email marketing is the way to go. This can help you get personal with...
How to Grow Your Restaurant Business with Email Marketing
Are you searching for a way to reach new people and grow your restaurant business? Marketers across the industry boast that the best and most cost-effective way to build any business is through email marketing. In this day and age, social media ads run rampant,...
Gain New Email Marketing Signups and Keep Subscribers Engaged
Gain New Signups & Keep Subscribers Engaged How to Improve Your Email Marketing Campaigns Sending emails to customers and prospects is a highly potent marketing strategy. Being able to have a relationship between customer and brand is something well...
Your Guide to Designing Popup Forms
Lightbox Types, Best Layouts, Integrations and More. Popups (or lightbox forms), are everywhere these days. You’ve probably noticed a few different types while browsing the web, but I’m sure you remember the in-your-face ones the most. Believe it or not, there are...
Website Lightbox Forms – What, Why, When, and How
Incorporating Lightbox Forms into your Website and Best Practices Managing Email Memberships Series Pt. 3 When you think about it, there are two main sides to a website - user experience and lead generation. As marketers and business owners, we want to support each...
Segmenting Your Subscriber List in a Smart Way
7 Ways To Segment Your Email List Managing Email Memberships Series Pt. 2 It’s a known fact that segmenting your email subscribers will increase opens and click-throughs rates across the board. Think of it this way - segmentation is a way of personalization. You’re...
7 Creative Ways to Increase Email Signups
Creative and Organic Ways to Grow Your Email List Managing Email Memberships Series Pt. 1 Email marketing is a great customer retention tool. You can’t expect immediate sales, but you can count on increased customer loyalty and repeat purchases when you start...
Keep Your Emails Fresh for 2018
Email Marketing Tips & Features That Will Make This Years' Newsletters The Best Customer experience matters more than ever. So, how do you give your clients the best experience possible? Luckily, with FireDrum, you can focus on delivering great content and...
Is Email Marketing Good for my Business?
Reach More Clients Through Email Marketing Email marketing is an affordable and effective way to grow a better relationship with your clients. Almost everyone can benefit from creating an email marketing account - whether it’s their goal to gain more brand...
What’s the Buzz About DMARC?
Why DMARC is an important part of your email marketing strategy. What's all this talk about DMARC? Do you need to integrate it before sending campaigns? Who really looks at DMARC to see if each email is authentic? To address these questions quickly - yes, it’s...
Email Marketing: Why Does Content Matter?
Why Content Matters & Tips to Create More Effective Emails Virtually every business, ranging from here in the United States to those headquartered in far-away countries, relies on digital marketing to promote brand awareness. This instant awareness gives all...
Background Images for Emails (New Feature!)
Add Attractive Backgrounds to your Emails to Increase Engagement and Brand Awareness Want to add a background image to your email campaign, but not sure what images to use, how to add one, or where to place your it? Don’t stress. Use this as your “all-knowing”...
Free Stock Images for Emails (New Feature!)
Include High-Quality Stock Images for Free in Your FireDrum Newsletters Boost your engagement rates and improve the design quality of your email newsletters with free Pixabay stock photos. Our latest integration allows you to search and download free stock images...
Email Marketing Myths BUSTED
Understanding Common Fallacies and How to Improve Your Email Marketing Strategy Email marketing can be complex - especially with the outdated and incorrect information circulating - but it’s not an excuse to stray from or abandon that marketing channel. On average,...
Why Didn’t My Email Newsletter Get More Opens?
10 Reasons Why Your Open and Engagement Rates Are Low Have you noticed that your email open and engagement rates have plummeted? Or perhaps they were never up to your standards. Bad news: there may be a variety of reasons why your open and engagement rates aren’t...
Email Marketing Statistics You Should Know
Are Email Newsletters Still Effective? We’ve said it once and we’ll say it again, email marketing is still king! Sending email newsletters is an effective element of marketing that should be a major part of your marketing strategy. On average, business employees...
Email Marketing and eCommerce: More Must-Send Emails
What eCommerce Businesses Should Be Sending to Their Subscribers (Continued) In continuation of our previous blog post, we introduce "Email Marketing and eCommerce: More Must-Send Emails." Email marketing is still king - producing one of the highest ROI's in the...
Email Marketing and eCommerce: Must-Send Emails
What eCommerce Businesses Should Be Sending to Their Subscribers As we said before in a previous FireLine issue, email is still king when it comes to online marketing. Although considered an old practice, email marketing produces one of the highest ROI's with the...
Email Marketing: Adding a DMARC Policy
Improve your Email Newsletter Deliverability with DMARC As we've already determined in our email deliverability series, it's vital to manage campaign deliverability to ensure email marketing success. With more emails landing in your subscriber's inbox and less...
Mobile Friendly Emails: The Key to Responsive Design
Create Responsive Emails with FireDrum’s New Drag and Drop Builder Remember when mobile-responsive websites made its debut? It was a new concept to the business world. Now days, companies who don’t have responsive sites are doomed to fail (and we concur). After...
Email Marketing: What Image Type Should I Upload?
Comparing Different Image Types for Email Campaigns (PNG, JPEG and GIF) It’s important to examine the benefits and disadvantages of each image type before uploading it into your campaign. After all, each file type generates a different level of quality,...
What’s the Most Effective Marketing Strategy?
Effective Marketing Strategies to Increase Email Engagement Email is still king when it comes to online marketing. It's true that email is an old practice in the world of digital marketing - it's nothing new or exciting. Although considered a worn-out method, email...
Email List Tips: Engaging New Subscribers
The Quick and Dirty Guide To Engaging New Subscribers Best practices for email deliverability start as soon as you receive a new email address for your list. In the game of email acquisition, you must ask permission and make sure the subscriber understands what...
Successfully Migrating to a New ESP: Pt 2
Before we dive into the deliverability differences of transactional and promotional emails, we must first understand what each are. When people are shopping online and subscribe to an email list, they are signing up to receive promotional emails. These promotional...
Successfully Migrating to a New ESP: Pt 1
Any ESP marketing pro would find changing ESPs to be a stressful undertaking. No matter which ESP you're switching your email programs to, it requires a well-thought out plan and careful execution. In short, you'll be sending your email from a new IP address, and...
Deliverability Metrics… What Do I Need To Know?
The success of an email marketing campaign shouldn't be based solely on open rates and click through reports. Because of recent ESP changes, it is vital to keep track of your deliverability metrics. Doing so will increase user engagement, which will ultimately...
Deliverability Strategy
Managing email deliverability is a necessary part of being a modern day email marketing manager. In addition to the other factors that go into successful email marketing, deliverability isn't something that you should let fall by the wayside. Improving on email...
How ISPs Have Changed
There have been significant shifts in market share over the past few years as the ISP landscape continues to change. ISPs are always changing their products and services to bring their customers the best value. Domains that are on the decline in recent...
Best Practices For Email Acquisitions: Pt. 2
Creating a Solid Email Welcome Program When you get a new subscriber to your list, it's recommended that you send a series of emails welcoming them to your list. These emails should clearly state your opt-in policy and let your new subscriber know what to expect in...
Best Practices for Email Acquisitions: Part 1
Best practices for email deliverability begin as soon as you acquire a new email address. When it comes to email acquisition, asking permission and letting the subscriber know what to expect are two basics you don’t want to forget. The worst email...
The Importance of Email Deliverability
Deliver The Goods After receiving a flurry of questions and comments pertaining to our recent blog post discussing email deliverability and email engagement. We've decided to write an entire series discussing the subject at length, including email...
The Road To User Engagement
The keys to driving high engagement with email marketing boils down to personalizing the customer experience based on two fundamental components, purchase history and channel preference. Consider that monitoring user-level engagement to make certain determinations...
Email Marketing: The Secret to Increased Profits for eCommerce Websites
Most eCommerce websites focus on adjusting prices for more sales, tweaking their websites' layout for better conversions or getting more visitors. If done effectively, these can increase an e-commerce website's income. However, email marketing is the little-talked...
Back From the Dead: Giving Old Content New Purpose
With twenty four hour news cycles and content aggregators constantly churning out new information for readers to engage in, it can be difficult to refresh content and keep traffic flowing to a company's website, or to keep an email list growing at a reliable pace....
No More Junk Mail: Effective Email Marketing Tips
Managing an email campaign can seem like a daunting task, especially for businesses that aren't familiar with many email marketing tips. With that in mind, this guide has been specifically designed to help guide businesses through the dreaded email subject line....
How to Create an Effective Email Marketing Plan
Most internet marketers today realize that the best way to reach their customers is through email. But do you know how to create an email marketing plan that will convince your customers to buy from you over and over again? First, decide which products you want to...
Five Ways to Create Better Emails for Email Marketing
Planning out a good email marketing campaign can be a tricky business. There are a lot of different factors to consider when writing an email to get people interested in your business, and it can be hard to keep them all in mind at once. The details of an email...
How Personalized Emails Can Take Your Marketing To The Next Level
Why Personalize Emails? We've all gotten emails that made us say, "Huh?" Maybe you're a single college student without children receiving emails about diaper sales. Or maybe you're a stay-at-home parent receiving emails about buying gifts for teenagers when you...
Date Activated Email Marketing Triggers
Many businesses use trigger emails to get closer to their customers. This email marketing strategy is relatively convenient and, if used well, can help your business become more successful. There are multiple kinds of trigger emails, one of them being date-based...
Lead Nurturing Strategy Development Tips
From the outside looking in, it can often seem like email marketing is like a career in fishing: cast the net wide and hope you catch something good. But true marketing professionals know that successful selling is actually about connecting, nurturing and building...
Why Should Email Marketing Templates Be Responsive?
Google’s recent major algorithm change, dubbed “Mobilegeddon”, was focused on rewarding mobile-friendly websites by ranking them higher in searches. For many, it was a change long overdue; internet searches on a smartphone or a mobile device are much higher than...
How to Avoid Gmail’s Block Button
The goal of Gmail's new "block" button is to keep user inboxes free from spam content. But Google has left it up to each Gmail user to decide which emails are spam and which are legitimate. This makes navigating the block button a tricky task for marketers with...
Analyze the Impact of Your Email Marketing Campaigns
Analysis is definitely not the "fun" part of any sales or marketing campaign. It doesn't feel creative in the same way that designing or even sending a campaign can feel. Yet once you understand the power of the analysis phase, you may actually look forward to the...
Using A/B Testing to Improve Marketing Campaigns
Using A/B Testing to Improve Marketing Campaigns In the marketing and advertising industry, the most important keys to success are research and testing. In the hit television series Mad Men, ad executives can often be seen holding focus groups on just about every...
Email Marketing List Management and List Segmentation
Today's email marketing tactics are sleek and sophisticated - and often considered "top secret" by those using them. However, a peek behind the curtain shows that most companies that are experiencing success with email marketing today actually use similar...
Increase Email Marketing Open Rates Using Preheader Text
Despite what other businesses want you to believe, email marketing is anything but dead. It can be one of the most potent ways to connect with your customers, to create sales, and to foster the kind of interactions that allow your business to flourish. The trick is...
5 Strategies to Make Email Marketing More Interesting
Email is one of the most useful tools for productivity, but most people seem to have a strong dislike towards promotional emails filling up their inboxes. The problem isn’t so much the fact that marketers are attempting to connect through email to generate more...
Maximize Email Marketing by Resending Campaigns to Unopened Communications
A lot of people wonder whether they should resend emails if they were not opened the first time. The short answer is simple; yes, you should resend emails to people who did not open them. Resending your emails has a number of benefits, but the primary benefit is...
How To Choose An Email Marketing Service
Many business owners find themselves asking some variation of this question while delving into their email marketing strategy: “Which email marketing service is best?” If you’re looking for the best email marketing software, “best” will really depend on what fits...
Marketing to Millennials: Have they given up on email?
Online social networking and advanced messaging networks are the preferred modes of communication of the Millennial Generation, and it’s easy to understand why. After all, social media giants such as Facebook and messaging apps such as WhatsApp enjoyed a major...
5 Easy Ways to Grow Your Email Marketing Subscriber List
The hardest part of any journey is taking the first step. When you first start out with email marketing, growing your subscriber list can seem like a daunting task. How do you get your first few subscribers? How do you go from zero to one… to 10, 100 or one...
How To Get Subscribers Excited to Open Your Emails
Email is 40 times more effective than social media in terms of customer acquisition. For this reason, it is a marketing tool that must not be kept on the back burner. When done right, email can be a powerful marketing tool with an extremely high ROI. In order to...
A Clean and Fresh Email Marketing List
Why maintaining a healthy email list is so important! Take a minute to think about your most valuable possessions. A lot of hard work probably went in to obtaining them, and they have a lot of significance to you. Don’t you want those possessions to be in good...
Email Marketing Vs Traditional Marketing
In the day and age of email marketing, what we know for a fact is that email marketing is a budget’s bosom buddy! With email marketing again on the rise and the majority of business taking advantage of it, email marketing has quickly taken budget from more...
4 Email Marketing Trends To Watch
As is the case with all internet marketing, the landscape of email marketing is constantly evolving. The way brands and consumers communicate changes daily. With new tools and technologies arriving at a never before seen pace, it's important for any marketer to...
5 Step Guide to Re-Engaging Your Email List
Inactive subscribers. A term that an email marketer knows all too well. These are the people who have displayed a decline in engagement by not opening or clicking on your emails. So what could be the reason for these subscribers to go quiet? Well, there are many...
5 Questions to Help Build A Strong Marketing Foundation
As the number of available marketing tools and platforms continues to grow exponentially, it becomes increasingly more difficult for businesses to outline a cohesive marketing strategy. In my opinion, no matter the number of tools and platforms available the core...
How Free Email Can Affect Your Businesses Credibility
An email address can say a lot about your businesses credibility. For example, would you be more inclined to respond to an email from yourbusinessname@aol.com or ownersname@businessname.com? Chances are, you would choose the email address with the registered email...
How To Understand Your Email Marketing Reports
One of the most frequent questions I hear in regards to the amount of reporting features our email platform offers is, "What does it all mean?" Everyone likes seeing high open rates, and everyone enjoys the perks of seeing an uptick in traffic due to email...
How To Effectively Use Images In Your Next Campaign
It has been said that the attention span of an average human is about 8-seconds. So when it comes to sending emails to your subscribers, it's apparent that you don’t have much time to impress them; they are either going to take action with your email or send it to...
How To Use Triggered Emails To Automate Your Marketing
Marketing automation is an essential part to anyone’s email marketing strategy, because it gives insight into your subscriber’s lifecycle and allows you to market to them properly. One effective form of marketing automation is triggered emails. For those who are...
The More The Merrier
One of the most unique and non-talked about aspects of email marketing is the need for multiple users. Organizations with multiple locations, brands, or departments have many unique twists when it comes to content, list building, and scheduling. Below, I will...
Streamline Your Workflow with Our Integrated Platform
With all of the different cloud based platforms used in the workplace these days, having the option to seamlessly integrate them would make anyone’s life much easier. With all of the inquiries we've received about how to connect FireDrum with Customer Relationship...
Improve Your Email Deliverability Rates With These Tips
With the holidays approaching, we can start to anticipate the volume of emails that will soon invade our inboxes. We can also anticipate a high amount of email deliverability issues. That is why it is important to be proactive about managing your member lists...
7 Steps to a Lasting First Impression
Businesses who send welcome emails will see on average a 50% open rate, making them 86% more effective than email newsletters. So, if you haven’t included a welcome series into your email marketing strategy, you probably should start doing so. Since email is one of...
What’s The Best and Worst Time to Send Email?
The Best Day and Time to Send Emails The question “What day and time is best to send an email?” seems to be one we are asked quite often. And since we are constantly staying on top of the latest email marketing trends and have compiled a lot of research and data on...
10 Unique Content Ideas for Your Next Email Campaign
I am a firm believer that the success of an email campaign is highly dependent on its content. As someone who has been both the marketer and the marketed, I can rightfully say that if you aren’t writing content that is relative and has value, then you can expect...
Why Spam Is Gross (and why not to do it)
What is Spam? Besides being a beloved meat treat in Asia and Hawaii, it is an email communication that is unsolicited and unwanted. The CAN SPAM Compliance Act threatens up $16,000 per violation for a number of email no-no’s, however these are rarely enforced and...
How much is too much when it comes to Email?
In the immortal words of Gordon Gekko... The point is, ladies and gentleman, that greed, for lack of a better word, is good. Greed is right, greed works. Well then, when is greed too much for your contact lists and when is the line crossed that enough is too much?...
35 Subject Line Formulas to Boost Your Open Rates
What's the easiest way to get your audience to open your emails? Write better subject lines. Of course, you need to have a permission based email list of interested and engaged customers. Your audience’s inboxes are an endless stream of promotions, alerts,...
Purchased Email Lists: The Ugly Truth
Building an email marketing list can be challenging and time consuming, especially if you’re a new business that is just getting started or trying to grow quickly. Unfortunately, many marketers take the easy road (or so they think) and purchase email lists to help...
Are you communicating your brand effectively?
Brand Control to Major Tom.. There are several technological innovations in email that are worth writing about. Any topic from deliverability, design, automation, customer segmentation, are worthy enough to focus at least one article on. However, I am a marketer at...
Canada’s anti-spam law
There has been a lot of buzz going around regarding Canada's new anti-spam law (CASL) that goes into effect July 1st and the implications it may have on your marketing efforts. Although it is similar to the CAN-SPAM Act, there are a few important things to be aware...
Have You Noticed A Drop In Your Open Rates?
How changes to Yahoo! and AOL will affect your deliverability Yahoo and AOL have recently changed their DMARC policy to proactively protect their users from receiving fraudulent emails.* What does this mean to you in English? Yahoo and AOL will not allow email to...
How to Have Fun and Be More Effective with… Your Email Subject Lines!!!
One of the many variable aspects of an email campaigns success is the subject line. Normally this is the first indication a reader receives in regards to the relevance and content of an email they are being sent. If a subject line is engaging, appeals to our...
The FireLine – Six Techniques to Optimize Your Email Campaigns
Six Techniques to Optimize Your Email Campaigns No matter the size of your organization, building a database of your current and prospective customers has become an integral aspect of your organizations success. The question becomes; what to do with all the data...
The Email List Management Series
The Top 7 Ways to Acquire New Emails Acquiring email addresses and, more importantly, the new customers and clients who own these addresses can be a challenge for any business, no matter its vertical or size. Since having someone to email is a pretty important part...
Why Automate?
Today, it is not enough to just touch a potential customer. Consumers are inundated with countless messages throughout the day. According to Gartner, “The average U.S.consumer is exposed to 1,200 ad messages/impressions per day.” To be effective marketers, we must...
Calculate Your Email Marketing ROI
Return on Investment is surely – and deservedly – the key metric used today to measure the impact of marketing communications. Yes, ROI is magical, clearly the Holy Grail for determining the worth of sales-oriented messaging. Though this is widely acknowledged,...
Email Testing Made Easier
Different email clients, such as Outlook, Gmail, Hotmail, Apple Mail and Mobile Devices can display differently. Testing across all browsers, operating systems and mobile devices is impractical and just testing a few can be very time consuming.More than likely this...
Top 5 Variables to Test in Email Marketing
So you have been using email marketing to reach your audience, but now let's look at the five most effective variables you can test in your email campaigns. You may be thinking - what is a variable? It is a defined part of an email that you can adjust and test,...
Email Marketing Terms
Email marketing terms everyone should know: Blacklist - This is a list that organizations put together of IP addresses that belong to certain organizations or people who send numerous SPAM e-mails. Click Through Rate - This is a percentage of clicks your recipients...
Images in Newsletters: To Use or Not To Use
Have you experienced your newsletter looking a bit funky when you are viewing it in either Outlook 2007 or 2010? This is because Microsoft's attempt at "innovating" simply replaced the traditional rendering engine with the Microsoft Word rendering engine. This...
When is the best time to send those Email blasts?
Obviously, the best time is when you think it would have the best chance of being read. Of course, that can vary, but here are some experienced recommendations: Blue Mondays Mondays, especially after holidays, are somewhat taboo (who wants a cranky reader?)....