Email Marketing Blog
Building a Strong Email Marketing Strategy: Avoiding the Pitfalls of Bought Email Lists and Embracing Ethical Practices
Email marketing remains a powerful tool for businesses to connect with their audience, but its success depends on the quality of the email list and ethical practices. Part 1 of this blog highlights the dangers of using bought email lists, including hitting spam...
How to Whitelist an Email Address in Various Email Platforms
Email is a vital communication tool used by individuals and businesses alike. However, email providers often implement stringent spam filters to protect users from unwanted messages, sometimes leading to legitimate emails being flagged as spam.
Unlocking the Power of Personalization with FireDrum Email Marketing
In the realm of digital marketing, personalization has become a cornerstone of successful campaigns. A 'one-size-fits-all' approach no longer cuts it in the face of rapidly evolving consumer preferences. As businesses strive to deliver meaningful, tailored...
A Complete Guide to Holiday Email Marketing Preparation
Holidays are the perfect time to advertise your brand and its products, and emailing is one way to market it. Click here to know more.
Is Email Marketing Still A “Thing”?
Recent studies have shown that email marketing is still the primary method used by marketers to promote brands and products, especially in B2B marketing. This is not to say that the pursuit of other efforts as part of the marketing mix are gone, ineffective, or...
Why Welcome Emails Are So Important
Click here to learn about why welcome emails are so important for your brand and email marketing strategy.
The Importance of Maintaining Your Email Marketing List
Click here to learn about the importance of maintaining your email marketing list and some tried and tested tips on how to do it.
How to Receive More Leads Using Interactive Content
How to Receive More Leads Using Interactive Content Content is king, but content diversity will ultimately make or break your entire marketing strategy. Nowadays, it isn’t enough to produce quality blog posts. You’ll need to create high-performance and interactive...
6 Tips for Creating Email Newsletters that Get Read
6 Tips for Creating Email Newsletters that Get Read Email is the predominant method of business and marketing communication, ever since the turn of the 20th century. Now, it’s not uncommon for all types of businesses to have email lists, from global corporations to...
Steps to Improve Communication during the Coronavirus Crisis
Steps to Improve Communication during the Coronavirus Crisis The past few weeks have been tough as people try to adapt to a new normal amid the coronavirus epidemic. Millions of employees across the world are either out of work or forced to work from home....
How to Write Valuable, Magnetic Content
How to Write Valuable, Magnetic Content Are you struggling to write high-performance content for your blog? If so, here’s the good news! Creating valuable and magnetic content is a straightforward process. However, one of the most egregious misconceptions in...
How to Keep Email Marketing Personal
How to Keep Email Marketing Personal Email marketing is the most lucrative form of internet marketing for professionals and business owners. Those who engage in an effective email marketing strategy are more likely to see a huge return in their investment. With...
