Email Marketing Tips for Success on Black Friday | FireDrum Blog

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It’s coming, are you ready? Black Friday and Cyber Monday are the biggest holidays for any retail business. Before the big day why not let your subscribers get in the loop by sending out top of the line emails showing off your sales?

Tips for Successful Black Friday Email Campaigns

We’ve gotten together the top 5 best email marketing tips to stand out inside the inbox and help bring subscribers into your stores.

1. Keep it Simple

Shoppers are getting flooded with emails about Black Friday and Cyber Monday. Stand out by making a very simple to the point message that will be sure to get subscribers thinking of your store when they start shopping.

2. Show Your Offers First

Along the lines of being simple, be straight to the point. List your sales as the first item in the email. After all, it’s why your subscribers are opening.

For example, see how Udemy, and online education platform describes their Black Friday offer in a short and sweet bolded headline.

Show Your Black Friday Offers First in Email Headline

3. Be Specific About Time and Place

Tell your readers exactly what time they can come for the sale. This way, they can plan accordingly to be able to add your store to their route. Be sure to include any special location offers so patrons can come to the right place for the best sales. More importantly, make sure they know when it ends by adding a sense of urgency!

4. Utilize Product Images

Your signups want to buy the products you’re selling, so why not include them in your email? Great, high resolution product pictures are bound to get your clients buzzing about the sale.

In the example below, Old Navy displays their stocking stuffer deals and steals with a festive product college.

Showcase Your Products with Images in Your Black Friday Emails

5. Cross Post to Social Media

Share your sale information with everyone and everywhere you can. Be sure to add the post to your social media pages so your followers can be sure to see it too!

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At FireDrum, when you succeed we succeed. We can’t wait to give you one on one personal support on getting started and to help you with your email deliverability. If you’re ready to get started, sign up for free here. If you’d like a free 15- minute demo, please contact us for details!

Don't let the rest of the holidays sneak up on you, download our 2018 holiday email guide!

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