The 2026 Holiday Email Marketing Guide: How to Combine Email, Digital Advertising, and Automation

The 2026 holiday season will be more competitive and more dependent on first-party data than ever. This guide shows how to combine email marketing with Google Ads, Meta advertising, SMS, and automation to build a connected holiday campaign.

What Is an Email Alias and How Can Businesses Use One?

An email alias is an alternate email address that sends messages to an existing inbox. Businesses often use aliases such as info@, sales@, support@, billing@, or newsletter@ to keep communication organized without creating a separate mailbox for each address. For... Read More

AI Email Marketing: How You Can Use AI and FireDrum Together

AI is changing how email marketing is executed, but most businesses are not using it to actually improve results. The problem is not access to tools. It is how those tools are used. Many companies still send the same campaigns to entire lists, rely on fixed schedules,... Read More

How to Increase Clicks in Your Email Marketing Campaigns

Most email campaigns don’t have a delivery problem. They have an engagement problem. Emails are getting sent, they’re landing in inboxes, and in many cases, they’re even getting opened. But the click never happens. That’s where performance breaks down. No click means... Read More

Tips for Improving Email Open Rates in Retail

Retail email open rates are the first signal that your email marketing is working. If subscribers are not opening your emails, they never see your products, promotions, or announcements. Strong open rates lead to more clicks, more website traffic, and more sales. Low... Read More

Why List Hygiene Is the Secret to Better Deliverability

You can design the perfect email campaign, with a great subject line, a beautiful design, and a strong call-to-action, but if it doesn’t land in the inbox, none of it matters. Email deliverability is the foundation of successful email marketing, yet it’s often... Read More