Halloween isn’t quite the most celebrated holiday, but it has its place in email marketing too. People have an affinity to enjoy this time of year for the fall colors, cooler weather, and pumpkin spice flavored everything. When you design emails for your subscribers we suggest keeping this in mind.
Emails can be designed in multiple ways for the fall season. This can include the color pallet, a Halloween sale, or feature some fun fall photography. Spice up your emails by trying out different colors or themes.
Here are our Top Four Email Tips for the Halloween Season
1. Get your subscribers attention with some spooky subject lines.
In a sea of dull email subject lines try to add something worth the open with a sense of urgency, use emojis and subject lines that pop for best results.
2. Don’t forget those preheaders!
Right after the subject line is the preheader. Use this to your advantage and think of it as an extra area to express your wit! If you can get your subscriber to read something that catches their attention you’re bound to get them to open.
3. Make your email unique to the subscriber.
You send out 100’s maybe 1,000’s of emails to all of your subscribers. Make them feel like you’re sending an email for just them. Create content aimed towards segments of your lists and they’ll understand that you’re talking right to them!
4. Add a call to action.
You may have the most amazing email design ever, but if you don’t have a call to action - where is the conversion? Be sure to have a clear call to action in your email to convert your subscribers to customers.
Ready to dive in?
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Already a user of FireDrum? We have you covered. Our completely free template library has tons of great Halloween and fall-related designs for you to select from! See some examples below and be sure to look at the rest of them in our library.
Don't let the rest of the holidays sneak up on you, download our 2018 holiday email guide!