Best Practices For Email Acquisitions: Pt. 2

Creating a Solid Email Welcome Program When you get a new subscriber to your list, it’s recommended that you send a series of emails welcoming them to your list. These emails should clearly state your opt-in policy and let your new subscriber know what to expect... Read More

Best Practices for Email Acquisitions: Part 1

Best practices for email deliverability begin as soon as you acquire a new email address. When it comes to email acquisition, asking permission and letting the subscriber know what to expect are two basics you don’t want to forget. The worst email... Read More

The Importance of Email Deliverability

Deliver The Goods After receiving a flurry of questions and comments pertaining to our recent blog post discussing email deliverability and email engagement. We’ve decided to write an entire series discussing the subject at length, including email... Read More

The Road To User Engagement

The keys to driving high engagement with email marketing boils down to personalizing the customer experience based on two fundamental components, purchase history and channel preference. Consider that monitoring user-level engagement to make certain determinations... Read More

Email Marketing: The Secret to Increased Profits for eCommerce Websites

Most eCommerce websites focus on adjusting prices for more sales, tweaking their websites’ layout for better conversions or getting more visitors. If done effectively, these can increase an e-commerce website’s income. However, email marketing is the... Read More

Back From the Dead: Giving Old Content New Purpose

With twenty four hour news cycles and content aggregators constantly churning out new information for readers to engage in, it can be difficult to refresh content and keep traffic flowing to a company’s website, or to keep an email list growing at a reliable... Read More