Successfully Migrating to a New ESP: Pt 2

Before we dive into the deliverability differences of transactional and promotional emails, we must first understand what each are. When people are shopping online and subscribe to an email list, they are signing up to receive promotional emails. These promotional... Read More

Successfully Migrating to a New ESP: Pt 1

Any ESP marketing pro would find changing ESPs to be a stressful undertaking. No matter which ESP you’re switching your email programs to, it requires a well-thought out plan and careful execution. In short, you’ll be sending your email from a new IP... Read More

Deliverability Metrics… What Do I Need To Know?

The success of an email marketing campaign shouldn’t be based solely on open rates and click through reports. Because of recent ESP changes, it is vital to keep track of your deliverability metrics. Doing so will increase user engagement, which will ultimately... Read More

Deliverability Strategy

Managing email deliverability is a necessary part of being a modern day email marketing manager. In addition to the other factors that go into successful email marketing, deliverability isn’t something that you should let fall by the wayside. Improving on email... Read More

How ISPs Have Changed

There have been significant shifts in market share over the past few years as the ISP landscape continues to change. ISPs are always changing their products and services to bring their customers the best value. Domains that are on the decline in recent years... Read More

Best Practices For Email Acquisitions: Pt. 2

Creating a Solid Email Welcome Program When you get a new subscriber to your list, it’s recommended that you send a series of emails welcoming them to your list. These emails should clearly state your opt-in policy and let your new subscriber know what to expect... Read More