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Best Practices For Email Acquisitions: Pt. 2
Creating a Solid Email Welcome Program When you get a new subscriber to your list, it’s recommended that you send a series of emails welcoming them to your list. These emails should clearly state your opt-in policy and let your new subscriber know what to expect... Read More
Best Practices for Email Acquisitions: Part 1
Best practices for email deliverability begin as soon as you acquire a new email address. When it comes to email acquisition, asking permission and letting the subscriber know what to expect are two basics you don’t want to forget. The worst email... Read More
The Importance of Email Deliverability
Deliver The Goods After receiving a flurry of questions and comments pertaining to our recent blog post discussing email deliverability and email engagement. We’ve decided to write an entire series discussing the subject at length, including email... Read More
The Road To User Engagement
The keys to driving high engagement with email marketing boils down to personalizing the customer experience based on two fundamental components, purchase history and channel preference. Consider that monitoring user-level engagement to make certain determinations... Read More
