Lead Nurturing Strategy Development Tips

From the outside looking in, it can often seem like email marketing is like a career in fishing: cast the net wide and hope you catch something good. But true marketing professionals know that successful selling is actually about connecting, nurturing and building a... Read More

Why Should Email Marketing Templates Be Responsive?

Google’s recent major algorithm change, dubbed “Mobilegeddon”, was focused on rewarding mobile-friendly websites by ranking them higher in searches. For many, it was a change long overdue; internet searches on a smartphone or a mobile device are much higher than those... Read More

How to Avoid Gmail’s Block Button

The goal of Gmail’s new “block” button is to keep user inboxes free from spam content. But Google has left it up to each Gmail user to decide which emails are spam and which are legitimate. This makes navigating the block button a tricky task for... Read More

Analyze the Impact of Your Email Marketing Campaigns

Analysis is definitely not the “fun” part of any sales or marketing campaign. It doesn’t feel creative in the same way that designing or even sending a campaign can feel. Yet once you understand the power of the analysis phase, you may actually look... Read More

Using A/B Testing to Improve Marketing Campaigns

Using A/B Testing to Improve Marketing Campaigns In the marketing and advertising industry, the most important keys to success are research and testing. In the hit television series Mad Men, ad executives can often be seen holding focus groups on just about every... Read More

Email Marketing List Management and List Segmentation

Today’s email marketing tactics are sleek and sophisticated – and often considered “top secret” by those using them. However, a peek behind the curtain shows that most companies that are experiencing success with email marketing today actually... Read More