Brand Control to Major Tom.. There are several technological innovations in email that are worth writing about. Any topic from deliverability, design, automation, customer segmentation, are worthy enough to focus at least one article on. However, I am a marketer at... Read More
There has been a lot of buzz going around regarding Canada’s new anti-spam law (CASL) that goes into effect July 1st and the implications it may have on your marketing efforts. Although it is similar to the CAN-SPAM Act, there are a few important things to be... Read More
How changes to Yahoo! and AOL will affect your deliverability Yahoo and AOL have recently changed their DMARC policy to proactively protect their users from receiving fraudulent emails.* What does this mean to you in English? Yahoo and AOL will not allow email to be... Read More
One of the many variable aspects of an email campaigns success is the subject line. Normally this is the first indication a reader receives in regards to the relevance and content of an email they are being sent. If a subject line is engaging, appeals to our... Read More
Six Techniques to Optimize Your Email Campaigns No matter the size of your organization, building a database of your current and prospective customers has become an integral aspect of your organizations success. The question becomes; what to do with all the data you... Read More
The Top 7 Ways to Acquire New Emails Acquiring email addresses and, more importantly, the new customers and clients who own these addresses can be a challenge for any business, no matter its vertical or size. Since having someone to email is a pretty important part of... Read More
