What’s the easiest way to get your audience to open your emails? Write better subject lines. Of course, you need to have a permission based email list of interested and engaged customers. Your audience’s inboxes are an endless stream of promotions, alerts,... Read More
Building an email marketing list can be challenging and time consuming, especially if you’re a new business that is just getting started or trying to grow quickly. Unfortunately, many marketers take the easy road (or so they think) and purchase email lists to help... Read More
Brand Control to Major Tom.. There are several technological innovations in email that are worth writing about. Any topic from deliverability, design, automation, customer segmentation, are worthy enough to focus at least one article on. However, I am a marketer at... Read More
There has been a lot of buzz going around regarding Canada’s new anti-spam law (CASL) that goes into effect July 1st and the implications it may have on your marketing efforts. Although it is similar to the CAN-SPAM Act, there are a few important things to be... Read More
How changes to Yahoo! and AOL will affect your deliverability Yahoo and AOL have recently changed their DMARC policy to proactively protect their users from receiving fraudulent emails.* What does this mean to you in English? Yahoo and AOL will not allow email to be... Read More
One of the many variable aspects of an email campaigns success is the subject line. Normally this is the first indication a reader receives in regards to the relevance and content of an email they are being sent. If a subject line is engaging, appeals to our... Read More
