In the day and age of email marketing, what we know for a fact is that email marketing is a budget’s bosom buddy! With email marketing again on the rise and the majority of business taking advantage of it, email marketing has quickly taken budget from more traditional... Read More
As is the case with all internet marketing, the landscape of email marketing is constantly evolving. The way brands and consumers communicate changes daily. With new tools and technologies arriving at a never before seen pace, it’s important for any marketer to... Read More
Inactive subscribers. A term that an email marketer knows all too well. These are the people who have displayed a decline in engagement by not opening or clicking on your emails. So what could be the reason for these subscribers to go quiet? Well, there are many... Read More
As the number of available marketing tools and platforms continues to grow exponentially, it becomes increasingly more difficult for businesses to outline a cohesive marketing strategy. In my opinion, no matter the number of tools and platforms available the core of... Read More
An email address can say a lot about your businesses credibility. For example, would you be more inclined to respond to an email from yourbusinessname@aol.com or... Read More
One of the most frequent questions I hear in regards to the amount of reporting features our email platform offers is, “What does it all mean?” Everyone likes seeing high open rates, and everyone enjoys the perks of seeing an uptick in traffic due to email... Read More
