Email is 40 times more effective than social media in terms of customer acquisition. For this reason, it is a marketing tool that must not be kept on the back burner. When done right, email can be a powerful marketing tool with an extremely high ROI. In order to... Read More
Why maintaining a healthy email list is so important! Take a minute to think about your most valuable possessions. A lot of hard work probably went in to obtaining them, and they have a lot of significance to you. Don’t you want those possessions to be in good working... Read More
In the day and age of email marketing, what we know for a fact is that email marketing is a budget’s bosom buddy! With email marketing again on the rise and the majority of business taking advantage of it, email marketing has quickly taken budget from more traditional... Read More
As is the case with all internet marketing, the landscape of email marketing is constantly evolving. The way brands and consumers communicate changes daily. With new tools and technologies arriving at a never before seen pace, it’s important for any marketer to... Read More
Inactive subscribers. A term that an email marketer knows all too well. These are the people who have displayed a decline in engagement by not opening or clicking on your emails. So what could be the reason for these subscribers to go quiet? Well, there are many... Read More
As the number of available marketing tools and platforms continues to grow exponentially, it becomes increasingly more difficult for businesses to outline a cohesive marketing strategy. In my opinion, no matter the number of tools and platforms available the core of... Read More
