Are Email Newsletters Still Effective? We’ve said it once and we’ll say it again, email marketing is still king! Sending email newsletters is an effective element of marketing that should be a major part of your marketing strategy. On average, business employees (of... Read More
What eCommerce Businesses Should Be Sending to Their Subscribers (Continued) In continuation of our previous blog post, we introduce “Email Marketing and eCommerce: More Must-Send Emails.” Email marketing is still king – producing one of the highest... Read More
What eCommerce Businesses Should Be Sending to Their Subscribers As we said before in a previous FireLine issue, email is still king when it comes to online marketing. Although considered an old practice, email marketing produces one of the highest ROI’s with... Read More
Improve your Email Newsletter Deliverability with DMARC As we've already determined in our email deliverability series, it's vital to manage campaign deliverability to ensure email marketing success. With more emails landing in your subscriber's inbox and less in... Read More
Create Responsive Emails with FireDrum’s New Drag and Drop Builder Remember when mobile-responsive websites made its debut? It was a new concept to the business world. Now days, companies who don’t have responsive sites are doomed to fail (and we concur). After all,... Read More
Comparing Different Image Types for Email Campaigns (PNG, JPEG and GIF) It’s important to examine the benefits and disadvantages of each image type before uploading it into your campaign. After all, each file type generates a different level of quality, compression... Read More
