Email Marketing Blog
Why Keeping it Simple Makes the Best Holiday Email
It's very likely that you're on your favorite brands' email lists. And during the holidays, you probably noticed an increase in emails you received from them. These emails usually have offers, coupons, notifications, and other methods of reaching out to you. Most...
Email Marketing ROI: The Pros and Cons of High Rates
The best thing about return on investments for email marketing can also be the worst thing. The average email marketing ROI is $38 for each $1 spent, according to several recent worldwide studies. This is a much higher rate than any other form of marketing...
Permission Based Email Marketing: What Marketers Should Know
Permission based email marketing is a concept everyone can relate with – whether you’re a marketer or not. Let’s start with a quick definition. Permission based email marketing means that a company receives consent from a subscriber to send them commercial email...
Getting Your Golf Club Ready with Email Marketing
Utilizing Smart Email Marketing Tactics for Your Golf Course Email marketing in the golf world can have some excellent results. From building a reputation to gaining and retaining subscribers email marketing is the way to go. This can help you get personal with...
How to Grow Your Restaurant Business with Email Marketing
Are you searching for a way to reach new people and grow your restaurant business? Marketers across the industry boast that the best and most cost-effective way to build any business is through email marketing. In this day and age, social media ads run rampant,...
Gain New Email Marketing Signups and Keep Subscribers Engaged
Gain New Signups & Keep Subscribers Engaged How to Improve Your Email Marketing Campaigns Sending emails to customers and prospects is a highly potent marketing strategy. Being able to have a relationship between customer and brand is something well...
Your Guide to Designing Popup Forms
Lightbox Types, Best Layouts, Integrations and More. Popups (or lightbox forms), are everywhere these days. You’ve probably noticed a few different types while browsing the web, but I’m sure you remember the in-your-face ones the most. Believe it or not, there are...
Website Lightbox Forms – What, Why, When, and How
Incorporating Lightbox Forms into your Website and Best Practices Managing Email Memberships Series Pt. 3 When you think about it, there are two main sides to a website - user experience and lead generation. As marketers and business owners, we want to support each...
Segmenting Your Subscriber List in a Smart Way
7 Ways To Segment Your Email List Managing Email Memberships Series Pt. 2 It’s a known fact that segmenting your email subscribers will increase opens and click-throughs rates across the board. Think of it this way - segmentation is a way of personalization. You’re...
7 Creative Ways to Increase Email Signups
Creative and Organic Ways to Grow Your Email List Managing Email Memberships Series Pt. 1 Email marketing is a great customer retention tool. You can’t expect immediate sales, but you can count on increased customer loyalty and repeat purchases when you start...
Keep Your Emails Fresh for 2018
Email Marketing Tips & Features That Will Make This Years' Newsletters The Best Customer experience matters more than ever. So, how do you give your clients the best experience possible? Luckily, with FireDrum, you can focus on delivering great content and...
Is Email Marketing Good for my Business?
Reach More Clients Through Email Marketing Email marketing is an affordable and effective way to grow a better relationship with your clients. Almost everyone can benefit from creating an email marketing account - whether it’s their goal to gain more brand...