Email Marketing Blog
What’s the Buzz About DMARC?
Why DMARC is an important part of your email marketing strategy. What's all this talk about DMARC? Do you need to integrate it before sending campaigns? Who really looks at DMARC to see if each email is authentic? To address these questions quickly - yes, it’s...
Email Marketing: Why Does Content Matter?
Why Content Matters & Tips to Create More Effective Emails Virtually every business, ranging from here in the United States to those headquartered in far-away countries, relies on digital marketing to promote brand awareness. This instant awareness gives all...
Background Images for Emails (New Feature!)
Add Attractive Backgrounds to your Emails to Increase Engagement and Brand Awareness Want to add a background image to your email campaign, but not sure what images to use, how to add one, or where to place your it? Don’t stress. Use this as your “all-knowing”...
Free Stock Images for Emails (New Feature!)
Include High-Quality Stock Images for Free in Your FireDrum Newsletters Boost your engagement rates and improve the design quality of your email newsletters with free Pixabay stock photos. Our latest integration allows you to search and download free stock images...
Email Marketing Myths BUSTED
Understanding Common Fallacies and How to Improve Your Email Marketing Strategy Email marketing can be complex - especially with the outdated and incorrect information circulating - but it’s not an excuse to stray from or abandon that marketing channel. On average,...
Why Didn’t My Email Newsletter Get More Opens?
10 Reasons Why Your Open and Engagement Rates Are Low Have you noticed that your email open and engagement rates have plummeted? Or perhaps they were never up to your standards. Bad news: there may be a variety of reasons why your open and engagement rates aren’t...
Email Marketing Statistics You Should Know
Are Email Newsletters Still Effective? We’ve said it once and we’ll say it again, email marketing is still king! Sending email newsletters is an effective element of marketing that should be a major part of your marketing strategy. On average, business employees...
Email Marketing and eCommerce: More Must-Send Emails
What eCommerce Businesses Should Be Sending to Their Subscribers (Continued) In continuation of our previous blog post, we introduce "Email Marketing and eCommerce: More Must-Send Emails." Email marketing is still king - producing one of the highest ROI's in the...
Email Marketing and eCommerce: Must-Send Emails
What eCommerce Businesses Should Be Sending to Their Subscribers As we said before in a previous FireLine issue, email is still king when it comes to online marketing. Although considered an old practice, email marketing produces one of the highest ROI's with the...
Email Marketing: Adding a DMARC Policy
Improve your Email Newsletter Deliverability with DMARC As we've already determined in our email deliverability series, it's vital to manage campaign deliverability to ensure email marketing success. With more emails landing in your subscriber's inbox and less...
Mobile Friendly Emails: The Key to Responsive Design
Create Responsive Emails with FireDrum’s New Drag and Drop Builder Remember when mobile-responsive websites made its debut? It was a new concept to the business world. Now days, companies who don’t have responsive sites are doomed to fail (and we concur). After...
Email Marketing: What Image Type Should I Upload?
Comparing Different Image Types for Email Campaigns (PNG, JPEG and GIF) It’s important to examine the benefits and disadvantages of each image type before uploading it into your campaign. After all, each file type generates a different level of quality,...
