The holiday season is almost here. Email marketing is a proven and solid strategy for promoting viable offers during the holidays. This is the primary reason exceptional marketers take advantage of this shrewd marketing method. It is vital for you to take steps that can help you keep an edge over your competitors. Let’s go over several holiday email marketing tips that can help you reach your targeted audience with ease.
Plan Your Campaigns in Advance
Many marketers make the grave mistake of setting up their marketing campaigns at the last-minute. This is one of the biggest reasons why they fail in getting a high response rate from their potential customers. Statistics show that last-minute email marketing campaigns fail poorly. Your preparation should begin several weeks before the holidays so that your campaigns do not get cluttered with the several other email marketing campaigns being sent out during the holidays. This will give you an opportunity to develop a good relationship with your subscribers and find out what they enjoy about your business.
Your subscribers will be bombarded with many advertisements during the holiday season. It is imperative for you to take measures that will help your campaigns stand-out. Being creative with your emails is one simple way of separating yourself from the competition. One way to do this is by testing different preheader text to generate the most opens. This preheader text gives the recipient a little information about the email and can be more descriptive than the subject line. By offering a special deal, subscribers will be more apt to open your emails and eventually click through to that special. Offering a special deal will give your subscribers an incentive to buy your promotions. For more ideas check out our previous blog about making emails more interesting.
Capitalize on Mobile Traffic
At FireDrum we encourage marketers to create email campaigns suitable for mobile traffic by utilizing responsive email marketing templates. At this present time, over 66% of emails are read on mobile devices. Close to 46% of conversions take place on mobile devices so make sure your site is also mobile ready to capture a large chunk of your audience. Mobile traffic during the holidays can take your email marketing campaigns to the next level.
Keep Your Messages Fresh
A simple and unique reminder leaves a lasting impression on subscribers. Start sending marketing messages before big retail holidays like Black Friday and Cyber Monday with consistently different messaging. Your marketing messages should be short teasing promotions that remind your subscribers about big events. Be sure to map out your entire process and schedule all emails early so that you’re not scrambling to get your next message out. Try also resending campaigns to subscribers with different messaging to increase conversions.
Testing can help you create successful email marketing campaigns during the holidays. Test your subject lines and marketing messages. Select the subject lines and marketing messages that provide the best results by testing early. Beginning early gives you the advantage to A/B test emails and utilize different subject lines to generate the highest Click-Through-Rate.
The holiday season is around the corner. Email marketing is one of the best ways of reaching your targeted audience with sale promotions. Using the email marketing tips listed above can help increase your conversion rate during the holidays.