Paul Sutton, Author at FireDrum Email Marketing

Email Marketing ROI: The Pros and Cons of High Rates

The best thing about return on investments for email marketing can also be the worst thing. The average email marketing ROI is $38 for each $1 spent, according to several recent worldwide studies. This is a much higher rate than any other form of marketing available...

Permission Based Email Marketing: What Marketers Should Know

Permission based email marketing is a concept everyone can relate with – whether you’re a marketer or not. Let’s start with a quick definition. Permission based email marketing means that a company receives consent from a subscriber to send them commercial email...

Getting Your Golf Club Ready with Email Marketing

Utilizing Smart Email Marketing Tactics for Your Golf Course Email marketing in the golf world can have some excellent results. From building a reputation to gaining and retaining subscribers email marketing is the way to go. This can help you get personal with your...

How to Grow Your Restaurant Business with Email Marketing

Are you searching for a way to reach new people and grow your restaurant business? Marketers across the industry boast that the best and most cost-effective way to build any business is through email marketing. In this day and age, social media ads run rampant, with...
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