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Today, it is not enough to just touch a potential customer. Consumers are inundated with countless messages throughout the day. According to Gartner, “The average U.S.consumer is exposed to 1,200 ad messages/impressions per day.” To be effective marketers, we must engage a potential customer with relevant content and personalized messaging. How can this be accomplished on a large scale without hiring a massive staff to walk potential customers through the sales process?
Marketing Automation starts with understanding your end consumer and your sales process. Which steps in the process can be converted from being done manually by an employee to being automated by an email? What information does your company need from a consumer to determine the type of product or service you should be marketing to them? After what point in the sales process is someone ready to buy? These questions seem simple enough but understanding your company’s internal processes will lead to major efficiencies through automated email marketing.
Once your sales process is understood, automated emails can inform, communicate, segment, and engage your customers in an infinite number of ways. In addition, every step of the sales process the customer goes through is trackable and can provide valuable information to the marketer. Automated communications can simplify your marketing processes, increase revenue, and at the same time decrease internal resource time and costs. If you feel you are ready to get started with an automated email program, please do not hesitate to contact us today.
