images Archives | FireDrum Email Marketing

How To Effectively Use Images In Your Next Campaign

It has been said that the attention span of an average human is about 8-seconds. So when it comes to sending emails to your subscribers, it’s apparent that you don’t have much time to impress them; they are either going to take action with your email or send it...

Images in Newsletters: To Use or Not To Use

Have you experienced your newsletter looking a bit funky when you are viewing it in either Outlook 2007 or 2010? This is because Microsoft’s attempt at “innovating” simply replaced the traditional rendering engine with the Microsoft Word rendering...
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