Email Marketing Archives | Page 2 of 2 | FireDrum Email Marketing

10 Unique Content Ideas for Your Next Email Campaign

I am a firm believer that the success of an email campaign is highly dependent on its content. As someone who has been both the marketer and the marketed, I can rightfully say that if you aren’t writing content that is relative and has value, then you can expect your...

Why Spam Is Gross (and why not to do it)

What is Spam? Besides being a beloved meat treat in Asia and Hawaii, it is an email communication that is unsolicited and unwanted. The CAN SPAM Compliance Act threatens up $16,000 per violation for a number of email no-no’s, however these are rarely enforced and it...

How much is too much when it comes to Email?

In the immortal words of Gordon Gekko… The point is, ladies and gentleman, that greed, for lack of a better word, is good. Greed is right, greed works. Well then, when is greed too much for your contact lists and when is the line crossed that enough is too much?...
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