The keys to driving high engagement with email marketing boils down to personalizing the customer experience based on two fundamental components, purchase history and channel preference. Consider that monitoring user-level engagement to make certain determinations...
In the day and age of email marketing, what we know for a fact is that email marketing is a budget’s bosom buddy! With email marketing again on the rise and the majority of business taking advantage of it, email marketing has quickly taken budget from more traditional...
An email address can say a lot about your businesses credibility. For example, would you be more inclined to respond to an email from yourbusinessname@aol.com or...
One of the most frequent questions I hear in regards to the amount of reporting features our email platform offers is, “What does it all mean?” Everyone likes seeing high open rates, and everyone enjoys the perks of seeing an uptick in traffic due to email...
Businesses who send welcome emails will see on average a 50% open rate, making them 86% more effective than email newsletters. So, if you haven’t included a welcome series into your email marketing strategy, you probably should start doing so. Since email is one of...