Email Marketing Archives - FireDrum Email Marketing

Email Marketing Vs Traditional Marketing

In the day and age of email marketing, what we know for a fact is that email marketing is a budget’s bosom buddy! With email marketing again on the rise and the majority of business taking advantage of it, email marketing has quickly taken budget from more traditional...

How Free Email Can Affect Your Businesses Credibility

An email address can say a lot about your businesses credibility. For example, would you be more inclined to respond to an email from or Chances are, you would choose the email address with the registered email...

How To Understand Your Email Marketing Reports

One of the most frequent questions I hear in regards to the amount of reporting features our email platform offers is, “What does it all mean?” Everyone likes seeing high open rates, and everyone enjoys the perks of seeing an uptick in traffic due to email...

7 Steps to a Lasting First Impression

Businesses who send welcome emails will see on average a 50% open rate, making them 86% more effective than email newsletters. So, if you haven’t included a welcome series into your email marketing strategy, you probably should start doing so. Since email is one of...
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