Email Marketing Blog
5 Email Marketing Tips for the Holidays
5 Email Marketing Tips for the Holidays The holiday season is almost here, so it's time to start planning! Email marketing is a proven and reliable strategy for promoting special offers during the holidays. Because it's such a tried and true method, you'll need to...
Scary Good Email Marketing Tips for Halloween
Scary Good Email Marketing Tips for Halloween Even though it doesn’t seem like it, Halloween can be a great holiday to use email marketing for. At this time of the year, everyone is ready to snuggle up in a blanket with their cup of coffee watching the leaves fall....
Strengthen Your Email List: Here’s How to Write the Perfect Re-Engagement Email
Strengthen Your Email List: Here's How to Write the Perfect Re-Engagement Email Do you have any inactive subscribers? If you’re in the business of forging a massive email list to market your services or products, chances are that you have. In fact, according to...
Email Marketing Trends Businesses Should Follow
Email Marketing Trends Businesses Should Follow Over the years, email marketing has changed drastically - and for the better! Email features, tools, and even builders have advanced, helping companies achieve their sales goals and communication benchmarks. While...
Best Practices for Email Marketing During a Crisis
Best Practices for Email Marketing During a Crisis Right about now, people are being flooded with countless emails from their doctors, local grocery stores, online retailers, gyms, and even their veterinarians. All of these emails are about the coronavirus...
The Basics of Marketing Automation
Is Marketing Automation Important for Your Business? Marketing is a crucial part of any business. From local businesses to thriving corporate enterprises, developing an effective marketing strategy will ultimately make or break your organization. For this reason,...
Google Announces Email Annotations for Gmail Promo Tab
Gmail recently rolled out a major feature update to its promotions tab. With Email Annotations, marketers have the opportunity (through schema markup) to put offer details, promotional codes and branding in subscribers’ inboxes - without even having to open the...
How to Keep It Personal: Adding Birthday Emails to Your Email Marketing Approach
How to Keep It Personal: Adding Birthday Emails to Your Email Marketing Approach How are you keeping your marketing personal? Using email marketing, you can keep a steady one on one conversation with every subscriber. Being able to craft custom messages and reach...
12 Email Marketing Best Practices Companies Shouldn’t Ignore
12 Email Marketing Best Practices Companies Shouldn’t Ignore Did you know that approximately 80% of businesses look to email as their primary customer acquisition channel? Email marketing certainly isn’t going away, but it is becoming more challenging to compete...
The 10 “Need-To-Know” Email Metrics Every Marketer Needs To Track
The 10 “Need-To-Know” Email Metrics Every Marketer Needs To Track Email campaigns can be powerful marketing tools for small businesses and enterprises alike. There are, however, email metrics every marketer should be aware of and know how to use for effective email...
How to Win with Email Marketing: The Complete Guide from List Hygiene and Marketing Automation to Personalization and Closing Strategies
How to Win with Email Marketing: The Complete Guide from List Hygiene and Marketing Automation to Personalization and Closing Strategies Email marketing is here to stay. In fact, in spite of the popularity of other marketing tools (such as video marketing and...
What is Marketing Automation?
Marketing Automation - What is it and Why Do I Need it? It’s fairly obvious that marketing is an integral component of every business’ growth strategy. In fact, without a viable marketing strategy, a business could skyrocket straight towards bankruptcy and closure...
