Email Marketing Blog

How to Keep It Personal: Adding Birthday Emails to Your Email Marketing Approach How are you keeping your marketing personal? Using email marketing, you can keep a steady one on one conversation with every subscriber. Being able to craft custom messages and reach...

12 Email Marketing Best Practices Companies Shouldn’t Ignore Did you know that approximately 80% of businesses look to email as their primary customer acquisition channel? Email marketing certainly isn’t going away, but it is becoming more challenging to compete...

The 10 “Need-To-Know” Email Metrics Every Marketer Needs To Track Email campaigns can be powerful marketing tools for small businesses and enterprises alike. There are, however, email metrics every marketer should be aware of and know how to use for effective email...

How to Win with Email Marketing: The Complete Guide from List Hygiene and Marketing Automation to Personalization and Closing Strategies Email marketing is here to stay. In fact, in spite of the popularity of other marketing tools (such as video marketing and...

Marketing Automation -  What is it and Why Do I Need it? It’s fairly obvious that marketing is an integral component of every business’ growth strategy. In fact, without a viable marketing strategy, a business could skyrocket straight towards bankruptcy and closure...

You don’t have to look far to realize that fonts can either make or break any design. Its importance in email is no less. No matter what part you play in the production of email, it is crucial that you understand a few things about font and what it can and cannot...

How well has email marketing worked for your business? Have you seen a lot of email sales come through? Direct messages or calls coming from a promotion in your newsletter? If you’re like most companies trying email marketing for the first time, you’re probably...

Are you considering making the daunting but necessary migration to a new email platform? If so, you will need to keep in mind that the esp migration process can be very complex and requires extensive planning to establish a good reputation with your ISP and...

5 Important Marketing Automation Trends Marketing automation has become standard technology for online businesses throughout recent years. As ordinary marketing processes begin to become more digital instead of personal, marketing automation is continuing to evolve...

Growing your email list is paramount to increasing your business’ conversions. Read on to learn how you can build your email list in 60 days! According to the Direct Marketing Association, email marketing receives a 4300% return on investment (ROI) for U.S....

Building a Solid Email List Multiple factors contribute to a successful email marketing strategy, but the first step to gaining any traction with your campaigns is to build a solid email subscriber list. Skilled marketers and seasoned sales representatives will...

If you are trying to increase sales for your business and create customers for life, you need to start by developing a relationship with your buyers. This can be achieved through specific types of email strategies - lead nurturing and drip campaigns. As you may...