For years, Mad Mimi has provided small business owners with an easy and cheap way to stay in touch with their customers through email marketing. It was popular with freelancers, small companies, and creatives because it had an easy-to-use interface, simple pricing, and friendly customer service. Now that Mad Mimi is closed for good, thousands of users are trying to find a replacement that doesn't cost too much or make their work too hard.
FireDrum is the platform you've been looking for if you were a Mad Mimi customer looking for a reliable, easy-to-use email marketing option that shares the same values of being affordable, simple, and offering personal support.
FireDrum isn't just another option; it's better. FireDrum has all the features that Mad Mimi users loved, plus more features, faster support, and a platform built for the future. It can be used to run a small store or charity, or to send updates to loyal customers.
What Happened to Mad Mimi?
Mad Mimi used to be one of the easiest email marketing tools to use. It had a loyal following because it was easy to use and didn't cost a lot of money. The platform was owned by GoDaddy and hadn't had any big updates in years. It was shut down for good in 2024.
Fans of Mad Mimi relied on it for emails, product updates, and keeping customers. Now they have two options: switch to one of the bloated, pricey platforms that GoDaddy is pushing, or find a more useful solution made with small businesses in mind.
That's where FireDrum comes in.
FireDrum: Everything Mad Mimi Users Need and More
FireDrum is a U.S.-based email marketing platform created for the exact kind of users Mad Mimi served best. It’s:
- Affordable (plans start at $10/month)
- Simple to use, even for beginners
- Flexible enough for growing businesses
- Packed with modern features
- Backed by real human support, not automated bots
Let’s take a closer look at why Mad Mimi users are making the switch to FireDrum and loving the results.
Feature Comparison: FireDrum vs. Mad Mimi
| Feature | FireDrum | Mad Mimi (Now Closed) |
| Status | Active and growing | Permanently shut down |
| Starting Price | $10/month | $10/month |
| Drag-and-Drop Editor | Yes | Limited (basic editor only) |
| Automation | Included in all plans | Very limited |
| Email Templates | Modern, mobile-optimized templates | Minimal |
| Contact Billing | Active contacts only | Total list, including unsubscribed |
| Support Options | Phone, email, chat (U.S.-based) | Email only |
| Analytics & Reporting | Real-time reporting, A/B testing | Basic open/click tracking |
| Agency Tools/White Label | Yes | No |
FireDrum brings the same ethos of simplicity that Mad Mimi did—but updates it with modern features and flexibility that today’s small businesses expect.
If You Loved Mad Mimi’s Simplicity, You’ll Love FireDrum’s Interface
People liked Mad Mimi because it was clean, simple, and easy to understand, even for business owners who didn't know much about marketing.
FireDrum still does this. The easy-to-use drag-and-drop editor, customizable themes, and dashboard make creating campaigns quick and painless. You can send messages that look professional even if you're not a graphic artist or have a degree in email marketing. Select a style, add your text, and click "Send." It's that easy.
Need help sending for the first time? FireDrum has a training team that can help you through it.
Modern Features Without a Learning Curve
Where Mad Mimi kept things basic, sometimes too basic, FireDrum balances ease of use with the features small businesses now expect:
- Email automation: Set up welcome emails, cart abandonment reminders, or re-engagement campaigns with ease.
- Smart segmentation: Target subscribers based on behavior, engagement, or custom tags.
- Signup forms and landing pages: Grow your list with attractive, branded opt-in forms.
- Mobile-optimized templates: Your emails will look great on phones, tablets, and desktops.
- A/B testing: Test subject lines or content to boost engagement.
You won’t outgrow FireDrum. It grows with you.
Reliable, Friendly Support: By Phone, Email, or Chat
One of the biggest frustrations when Mad Mimi users try to switch to large platforms like Mailchimp or Constant Contact is the lack of real support, especially at lower price tiers.
With FireDrum, help is always available. Every plan comes with access to:
- Live U.S.-based phone support
- Real-time chat with trained experts
- Email support with fast response times
You don't have to read through boards or wait for a ticket to be answered. You can call and talk to someone who cares about your business and knows about the goods.
Affordable Pricing With No Surprises
It was known that Mad Mimi had easy prices. FireDrum carries on that tradition by giving simple plans with no hidden costs and no fees for subscribers who aren't using them. You don't have to pay for emails that bounce, are unsubscribed from, or are sent to the same people more than once. That means lower costs every month and bills that come as planned.
With FireDrum:
- Plans start at just $10/month
- You get full access to automation, analytics, and templates—even on lower plans
- You don’t have to “unlock” features through expensive upgrades
In contrast, many popular email marketing tools limit essential functionality by placing it behind tiered pricing.
Built for Small Businesses, Agencies, and Consultants
FireDrum isn’t just for small business owners, it’s also a powerful tool for:
- Agencies managing multiple clients
- Marketing consultants supporting local businesses
- Franchise networks with separate mailing lists
- Nonprofits and organizations needing volunteer outreach or donor communication
With white-label capabilities, account management tools, client-specific reporting, and branded dashboards, FireDrum makes it easy to manage multiple email lists under one umbrella, without breaking the bank.
Mad Mimi didn’t offer anything like this. FireDrum does, and it does it well.
Success Stories from Former Mad Mimi Users
“I used Mad Mimi for years and was disappointed when it shut down. I found FireDrum and haven’t looked back. The team helped me transfer everything, and the platform is just as easy—plus it does so much more.”
— Brian M., Author & Blogger
“I’m not a tech person, but FireDrum made it feel simple. It reminds me of Mad Mimi, but better organized and more professional. Their support even helped me rebuild my welcome series from scratch.”
— Deb R., Life Coach
“FireDrum’s team is what sold me. I called in and spoke to a real person within 30 seconds. That never happened with other platforms I tried after Mad Mimi.”
— Angela L., Boutique Owner
These stories aren’t rare. Former Mad Mimi users routinely find that FireDrum offers the same ease they’re used to, with a much better long-term fit.
What Happens When You Switch to FireDrum?
Moving to a new platform can be intimidating, but FireDrum makes it painless.
Here’s what you can expect:
- Free onboarding assistance: Get help importing your contacts, rebuilding templates, and recreating automations.
- No credit card to start: Try FireDrum free without committing upfront.
- Access to all features: You can use automation, forms, or segmentation immediately without waiting to upgrade.
- Live help when you need it: Call, email, or chat to get answers quickly.
Whether you have 200 or 20,000 subscribers, FireDrum is ready to support you in your next step.
Why Not Just Use GoDaddy’s Other Tools?
If Mad Mimi was your introduction to email marketing, you may have been encouraged to use GoDaddy’s Website + Marketing platform as a replacement. But many former Mad Mimi users report that the experience is:
- Clunky and difficult to navigate
- Limited in email marketing capabilities
- Poorly supported with long response times
- Too focused on website building, not email success
On the other hand, FireDrum is an email marketing tool. The main thing it does is help you send better emails, build bigger lists, and get real results. It's not trying to be a website builder, CRM, and social media tool simultaneously.
FireDrum for 2025 and Beyond
As digital marketing evolves, email remains one of the most powerful tools for connecting with your audience. But that only works if your platform keeps up.
FireDrum is committed to ongoing improvements, including:
- Enhanced automation tools
- Deeper integration with CRM and eCommerce platforms
- Improved mobile previews and testing
- Simplified template editing with real-time collaboration
You’re not stuck with an outdated platform. You’re using a tool built for the future without leaving behind the simplicity you loved in the past.
If You Used Mad Mimi, FireDrum Is Your Best Next Step
Mad Mimi may be gone, but the values that made it popular live on in FireDrum. If you’re looking for:
- A simple email platform that’s easy to learn
- Friendly, accessible support
- Modern features like automation and segmentation
- Affordable pricing with no hidden fees
- A team that actually answers the phone
…then FireDrum is the clear choice.
Ready to Get Started?
Try FireDrum for free today—no credit card required, no setup stress.
Need help moving from Mad Mimi? We’ll assist with list imports, template recreation, and automation rebuilds.
Want to talk to a real person? Call, email, or live chat—we’re ready to help.
FireDrum is more than a replacement for Mad Mimi. It’s the upgrade your business deserves.
