Improve your Email Newsletter Deliverability with DMARC
As we've already determined in our email deliverability series, it's vital to manage campaign deliverability to ensure email marketing success. With more emails landing in your subscriber's inbox and less in the spam box, you are positively changing your campaign results. (Think, more opens = more sales).
Putting aside the email deliverability tips we've already discussed, we are going to focus on the technical side of email sending. If you're a current client of FireDrum, all of the your emails are already set up to use SPF and DomainKey/DKIM signing. Meaning, they are currently being authenticated with our mail server domains. However, by setting up a DMARC policy (or system that attaches your domain to emails sent from our server), you should expect to see additional improvement in your sending reputation and inbox delivery.
To setup DMARC use our knowlege base article https://kb.firedrumemailmarketing.com/knowledge-base/setting-up-your-dkim-dmarc-and-spf-records/. Not sure how to proceed from here, or would like our experts to handle this? No problem. Contact our support or order our DMARC setup service.
Need a custom newsletter template to match your website? Explore our custom template gallery and contact our design experts, today, to discuss your business' needs and wants. Our templates are brand-focused and proven to engage subscribers.
