Uncategorized Archives - FireDrum Email Marketing

Back From the Dead: Giving Old Content New Purpose

With twenty four hour news cycles and content aggregators constantly churning out new information for readers to engage in, it can be difficult to refresh content and keep traffic flowing to a company’s website, or to keep an email list growing at a reliable...

How to Avoid Gmail's Block Button

The goal of Gmail’s new “block” button is to keep user inboxes free from spam content. But Google has left it up to each Gmail user to decide which emails are spam and which are legitimate. This makes navigating the block button a tricky task for...

Analyze the Impact of Your Email Marketing Campaigns

Analysis is definitely not the “fun” part of any sales or marketing campaign. It doesn’t feel creative in the same way that designing or even sending a campaign can feel. Yet once you understand the power of the analysis phase, you may actually look...
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