The FireLine Archives - FireDrum Email Marketing

Why Should Email Marketing Templates Be Responsive?

Google’s recent major algorithm change, dubbed “Mobilegeddon”, was focused on rewarding mobile-friendly websites by ranking them higher in searches. For many, it was a change long overdue; internet searches on a smartphone or a mobile device are much higher than those...

Increase Email Marketing Open Rates Using Preheader Text

Despite what other businesses want you to believe, email marketing is anything but dead. It can be one of the most potent ways to connect with your customers, to create sales, and to foster the kind of interactions that allow your business to flourish. The trick is...

The FireLine – Six Techniques to Optimize Your Email Campaigns

Six Techniques to Optimize Your Email Campaigns No matter the size of your organization, building a database of your current and prospective customers has become an integral aspect of your organizations success. The question becomes; what to do with all the data you...

The Email List Management Series

The Top 7 Ways to Acquire New Emails Acquiring email addresses and, more importantly, the new customers and clients who own these addresses can be a challenge for any business, no matter its vertical or size. Since having someone to email is a pretty important part of...
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