Search Engine Optimization Archives - FireDrum Email Marketing

Why Didn’t My Email Newsletter Get More Opens?

10 Reasons Why Your Open and Engagement Rates Are Low Have you noticed that your email open and engagement rates have plummeted? Or perhaps they were never up to your standards. Bad news: there may be a variety of reasons why your open and engagement rates aren’t...

PPC Questions Answered: Part 2

More Insights into Pay-Per-Click and Answers to Common Questions In continuation of our last post, we’d like to answer more commonly asked PPC questions. PPC, unfortunately, cannot be mastered in a day, but becoming a pay-per-click leader can be accomplished...

What You Need to Know About Google’s Mobile Update

Recently, Google made a good news, bad news announcement about an update to their search algorithm due to begin rolling out on April 21st. We wanted to take the time to address some of the rumors and misinformation that we’ve heard swirling around. But first,...

FireDrum's Ultimate 2015 SEO Audit Checklist

Here at FireDrum we release a lot of websites. As Project Manager it often falls on my plate to ensure that each of these websites go out the door with all Search Engine Optimization items in place and up-to-date with current best practices. I typically find myself...

6 Ways to Boost Your Google PageRank Today

With the abundance of free website builders, lower cost of entry into business and an infinite amount of resources available to start-ups, it has become increasingly easier for a business to have an online presence. This of course means an increase in competition no...

Google's fresh, new search algorithm

Google has recently modified the algorithm it uses to display search results to include real-time or time specific results, in an attempt to level the medium for which people use to find real time information. Prior to Google’s change, the go-to place to find out...
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