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How to Win with Email Marketing: The Complete Guide from List Hygiene and Marketing Automation to Personalization and Closing Strategies
How to Win with Email Marketing: The Complete Guide from List Hygiene and Marketing Automation to Personalization and Closing Strategies Email marketing is here to stay. In fact, in spite of the popularity of other marketing tools (such as video marketing and social... Read More
What is Marketing Automation?
Marketing Automation - What is it and Why Do I Need it? It’s fairly obvious that marketing is an integral component of every business’ growth strategy. In fact, without a viable marketing strategy, a business could skyrocket straight towards bankruptcy and closure... Read More
How to Use Fonts Effectively in Email
You don’t have to look far to realize that fonts can either make or break any design. Its importance in email is no less. No matter what part you play in the production of email, it is crucial that you understand a few things about font and what it can and cannot do.... Read More
User Engagement 101 & Avoiding the Junk Folder
How well has email marketing worked for your business? Have you seen a lot of email sales come through? Direct messages or calls coming from a promotion in your newsletter? If you’re like most companies trying email marketing for the first time, you’re probably seeing... Read More
