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How to Use Fonts Effectively in Email
You don’t have to look far to realize that fonts can either make or break any design. Its importance in email is no less. No matter what part you play in the production of email, it is crucial that you understand a few things about font and what it can and cannot do.... Read More
User Engagement 101 & Avoiding the Junk Folder
How well has email marketing worked for your business? Have you seen a lot of email sales come through? Direct messages or calls coming from a promotion in your newsletter? If you’re like most companies trying email marketing for the first time, you’re probably seeing... Read More
Switching Email Platforms – How to Migrate ESPs Without The Migraine
Are you considering making the daunting but necessary migration to a new email platform? If so, you will need to keep in mind that the esp migration process can be very complex and requires extensive planning to establish a good reputation with your ISP and optimize... Read More
5 Important Marketing Automation Trends
5 Important Marketing Automation Trends Marketing automation has become standard technology for online businesses throughout recent years. As ordinary marketing processes begin to become more digital instead of personal, marketing automation is continuing to evolve... Read More
