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Google Announces Email Annotations for Gmail Promo Tab
Gmail recently rolled out a major feature update to its promotions tab. With Email Annotations, marketers have the opportunity (through schema markup) to put offer details, promotional codes and branding in subscribers’ inboxes - without even having to open the email!... Read More
How to Keep It Personal: Adding Birthday Emails to Your Email Marketing Approach
How to Keep It Personal: Adding Birthday Emails to Your Email Marketing Approach How are you keeping your marketing personal? Using email marketing, you can keep a steady one on one conversation with every subscriber. Being able to craft custom messages and reach out... Read More
12 Email Marketing Best Practices Companies Shouldn’t Ignore
12 Email Marketing Best Practices Companies Shouldn’t Ignore Did you know that approximately 80% of businesses look to email as their primary customer acquisition channel? Email marketing certainly isn’t going away, but it is becoming more challenging to compete for... Read More
The 10 “Need-To-Know” Email Metrics Every Marketer Needs To Track
The 10 “Need-To-Know” Email Metrics Every Marketer Needs To Track Email campaigns can be powerful marketing tools for small businesses and enterprises alike. There are, however, email metrics every marketer should be aware of and know how to use for effective email... Read More
