How to Keep It Personal: Adding Birthday Emails to Your Email Marketing Approach How are you keeping your marketing personal? Using email marketing, you can keep a steady one on one conversation with every subscriber. Being able to craft custom messages and reach out... Read More
12 Email Marketing Best Practices Companies Shouldn’t Ignore Did you know that approximately 80% of businesses look to email as their primary customer acquisition channel? Email marketing certainly isn’t going away, but it is becoming more challenging to compete for... Read More
The 10 “Need-To-Know” Email Metrics Every Marketer Needs To Track Email campaigns can be powerful marketing tools for small businesses and enterprises alike. There are, however, email metrics every marketer should be aware of and know how to use for effective email... Read More
How to Win with Email Marketing: The Complete Guide from List Hygiene and Marketing Automation to Personalization and Closing Strategies Email marketing is here to stay. In fact, in spite of the popularity of other marketing tools (such as video marketing and social... Read More
Marketing Automation - What is it and Why Do I Need it? It’s fairly obvious that marketing is an integral component of every business’ growth strategy. In fact, without a viable marketing strategy, a business could skyrocket straight towards bankruptcy and closure... Read More
You don’t have to look far to realize that fonts can either make or break any design. Its importance in email is no less. No matter what part you play in the production of email, it is crucial that you understand a few things about font and what it can and cannot do.... Read More