Top 5 Variables to Test in Email Marketing

So you have been using email marketing to reach your audience, but now let’s look at the five most effective variables you can test in your email campaigns. You may be thinking – what is a variable? It is a defined part of an email that you can adjust and... Read More

Email Marketing Terms

Email marketing terms everyone should know: Blacklist – This is a list that organizations put together of IP addresses that belong to certain organizations or people who send numerous SPAM e-mails. Click Through Rate – This is a percentage of clicks your... Read More

Images in Newsletters: To Use or Not To Use

Have you experienced your newsletter looking a bit funky when you are viewing it in either Outlook 2007 or 2010? This is because Microsoft’s attempt at “innovating” simply replaced the traditional rendering engine with the Microsoft Word rendering... Read More

When is the best time to send those Email blasts?

Obviously, the best time is when you think it would have the best chance of being read. Of course, that can vary, but here are some experienced recommendations: Blue Mondays Mondays, especially after holidays, are somewhat taboo (who wants a cranky reader?). Besides,... Read More