Return on Investment is surely – and deservedly – the key metric used today to measure the impact of marketing communications. Yes, ROI is magical, clearly the Holy Grail for determining the worth of sales-oriented messaging. Though this is widely acknowledged,... Read More
Different email clients, such as Outlook, Gmail, Hotmail, Apple Mail and Mobile Devices can display differently. Testing across all browsers, operating systems and mobile devices is impractical and just testing a few can be very time consuming.More than likely this is... Read More
So you have been using email marketing to reach your audience, but now let’s look at the five most effective variables you can test in your email campaigns. You may be thinking – what is a variable? It is a defined part of an email that you can adjust and... Read More
Email marketing terms everyone should know: Blacklist –Â This is a list that organizations put together of IP addresses that belong to certain organizations or people who send numerous SPAM e-mails. Click Through Rate – This is a percentage of clicks your... Read More
Have you experienced your newsletter looking a bit funky when you are viewing it in either Outlook 2007 or 2010? This is because Microsoft’s attempt at “innovating” simply replaced the traditional rendering engine with the Microsoft Word rendering... Read More
Obviously, the best time is when you think it would have the best chance of being read. Of course, that can vary, but here are some experienced recommendations: Blue Mondays Mondays, especially after holidays, are somewhat taboo (who wants a cranky reader?). Besides,... Read More