One of the many variable aspects of an email campaigns success is the subject line. Normally this is the first indication a reader receives in regards to the relevance and content of an email they are being sent. If a subject line is engaging, appeals to our... Read More
Six Techniques to Optimize Your Email Campaigns No matter the size of your organization, building a database of your current and prospective customers has become an integral aspect of your organizations success. The question becomes; what to do with all the data you... Read More
The Top 7 Ways to Acquire New Emails Acquiring email addresses and, more importantly, the new customers and clients who own these addresses can be a challenge for any business, no matter its vertical or size. Since having someone to email is a pretty important part of... Read More
Today, it is not enough to just touch a potential customer. Consumers are inundated with countless messages throughout the day. According to Gartner, “The average U.S.consumer is exposed to 1,200 ad messages/impressions per day.” To be effective marketers, we must... Read More
Return on Investment is surely – and deservedly – the key metric used today to measure the impact of marketing communications. Yes, ROI is magical, clearly the Holy Grail for determining the worth of sales-oriented messaging. Though this is widely acknowledged,... Read More
Different email clients, such as Outlook, Gmail, Hotmail, Apple Mail and Mobile Devices can display differently. Testing across all browsers, operating systems and mobile devices is impractical and just testing a few can be very time consuming.More than likely this is... Read More
