The Top 7 Ways to Acquire New Emails Acquiring email addresses and, more importantly, the new customers and clients who own these addresses can be a challenge for any business, no matter its vertical or size. Since having someone to email is a pretty important part of... Read More
Today, it is not enough to just touch a potential customer. Consumers are inundated with countless messages throughout the day. According to Gartner, “The average U.S.consumer is exposed to 1,200 ad messages/impressions per day.” To be effective marketers, we must... Read More
Return on Investment is surely – and deservedly – the key metric used today to measure the impact of marketing communications. Yes, ROI is magical, clearly the Holy Grail for determining the worth of sales-oriented messaging. Though this is widely acknowledged,... Read More
Different email clients, such as Outlook, Gmail, Hotmail, Apple Mail and Mobile Devices can display differently. Testing across all browsers, operating systems and mobile devices is impractical and just testing a few can be very time consuming.More than likely this is... Read More
So you have been using email marketing to reach your audience, but now let’s look at the five most effective variables you can test in your email campaigns. You may be thinking – what is a variable? It is a defined part of an email that you can adjust and... Read More
Email marketing terms everyone should know: Blacklist – This is a list that organizations put together of IP addresses that belong to certain organizations or people who send numerous SPAM e-mails. Click Through Rate – This is a percentage of clicks your... Read More
