Marketing automation is an essential part to anyone’s email marketing strategy, because it gives insight into your subscriber’s lifecycle and allows you to market to them properly. One effective form of marketing automation is triggered emails. For those who are not... Read More
One of the most unique and non-talked about aspects of email marketing is the need for multiple users. Organizations with multiple locations, brands, or departments have many unique twists when it comes to content, list building, and scheduling. Below, I will address... Read More
With all of the different cloud based platforms used in the workplace these days, having the option to seamlessly integrate them would make anyone’s life much easier. With all of the inquiries we’ve received about how to connect FireDrum with Customer... Read More
With the holidays approaching, we can start to anticipate the volume of emails that will soon invade our inboxes. We can also anticipate a high amount of email deliverability issues. That is why it is important to be proactive about managing your member lists before... Read More
Businesses who send welcome emails will see on average a 50% open rate, making them 86% more effective than email newsletters. So, if you haven’t included a welcome series into your email marketing strategy, you probably should start doing so. Since email is one of... Read More
The Best Day and Time to Send Emails The question “What day and time is best to send an email?” seems to be one we are asked quite often. And since we are constantly staying on top of the latest email marketing trends and have compiled a lot of research and data on... Read More
