Businesses who send welcome emails will see on average a 50% open rate, making them 86% more effective than email newsletters. So, if you haven’t included a welcome series into your email marketing strategy, you probably should start doing so. Since email is one of... Read More
The Best Day and Time to Send Emails The question “What day and time is best to send an email?” seems to be one we are asked quite often. And since we are constantly staying on top of the latest email marketing trends and have compiled a lot of research and data on... Read More
I am a firm believer that the success of an email campaign is highly dependent on its content. As someone who has been both the marketer and the marketed, I can rightfully say that if you aren’t writing content that is relative and has value, then you can expect your... Read More
What is Spam? Besides being a beloved meat treat in Asia and Hawaii, it is an email communication that is unsolicited and unwanted. The CAN SPAM Compliance Act threatens up $16,000 per violation for a number of email no-no’s, however these are rarely enforced and it... Read More
In the immortal words of Gordon Gekko… The point is, ladies and gentleman, that greed, for lack of a better word, is good. Greed is right, greed works. Well then, when is greed too much for your contact lists and when is the line crossed that enough is too much?... Read More
What’s the easiest way to get your audience to open your emails? Write better subject lines. Of course, you need to have a permission based email list of interested and engaged customers. Your audience’s inboxes are an endless stream of promotions, alerts,... Read More
