4 Email Marketing Trends To Watch

As is the case with all internet marketing, the landscape of email marketing is constantly evolving. The way brands and consumers communicate changes daily. With new tools and technologies arriving at a never before seen pace, it’s important for any marketer to... Read More

5 Step Guide to Re-Engaging Your Email List

Inactive subscribers. A term that an email marketer knows all too well. These are the people who have displayed a decline in engagement by not opening or clicking on your emails. So what could be the reason for these subscribers to go quiet? Well, there are many... Read More

5 Questions to Help Build A Strong Marketing Foundation

As the number of available marketing tools and platforms continues to grow exponentially, it becomes increasingly more difficult for businesses to outline a cohesive marketing strategy. In my opinion, no matter the number of tools and platforms available the core of... Read More

How Free Email Can Affect Your Businesses Credibility

An email address can say a lot about your businesses credibility. For example, would you be more inclined to respond to an email from yourbusinessname@aol.com or... Read More

How To Understand Your Email Marketing Reports

One of the most frequent questions I hear in regards to the amount of reporting features our email platform offers is, “What does it all mean?” Everyone likes seeing high open rates, and everyone enjoys the perks of seeing an uptick in traffic due to email... Read More

How To Effectively Use Images In Your Next Campaign

It has been said that the attention span of an average human is about 8-seconds. So when it comes to sending emails to your subscribers, it’s apparent that you don’t have much time to impress them; they are either going to take action with your email or send it... Read More