One of the most frequent questions I hear in regards to the amount of reporting features our email platform offers is, “What does it all mean?” Everyone likes seeing high open rates, and everyone enjoys the perks of seeing an uptick in traffic due to email... Read More
It has been said that the attention span of an average human is about 8-seconds. So when it comes to sending emails to your subscribers, it’s apparent that you don’t have much time to impress them; they are either going to take action with your email or send it... Read More
Marketing automation is an essential part to anyone’s email marketing strategy, because it gives insight into your subscriber’s lifecycle and allows you to market to them properly. One effective form of marketing automation is triggered emails. For those who are not... Read More
One of the most unique and non-talked about aspects of email marketing is the need for multiple users. Organizations with multiple locations, brands, or departments have many unique twists when it comes to content, list building, and scheduling. Below, I will address... Read More
With all of the different cloud based platforms used in the workplace these days, having the option to seamlessly integrate them would make anyone’s life much easier. With all of the inquiries we’ve received about how to connect FireDrum with Customer... Read More
With the holidays approaching, we can start to anticipate the volume of emails that will soon invade our inboxes. We can also anticipate a high amount of email deliverability issues. That is why it is important to be proactive about managing your member lists before... Read More
