As the number of available marketing tools and platforms continues to grow exponentially, it becomes increasingly more difficult for businesses to outline a cohesive marketing strategy. In my opinion, no matter the number of tools and platforms available the core of... Read More
An email address can say a lot about your businesses credibility. For example, would you be more inclined to respond to an email from yourbusinessname@aol.com or ownersname@businessname.com? Chances are, you would choose the email address with the registered email... Read More
One of the most frequent questions I hear in regards to the amount of reporting features our email platform offers is, “What does it all mean?” Everyone likes seeing high open rates, and everyone enjoys the perks of seeing an uptick in traffic due to email... Read More
It has been said that the attention span of an average human is about 8-seconds. So when it comes to sending emails to your subscribers, it’s apparent that you don’t have much time to impress them; they are either going to take action with your email or send it... Read More
Marketing automation is an essential part to anyone’s email marketing strategy, because it gives insight into your subscriber’s lifecycle and allows you to market to them properly. One effective form of marketing automation is triggered emails. For those who are not... Read More
One of the most unique and non-talked about aspects of email marketing is the need for multiple users. Organizations with multiple locations, brands, or departments have many unique twists when it comes to content, list building, and scheduling. Below, I will address... Read More
