The Problem with Mailchimp Mailchimp once led the email marketing world, but its rising prices, confusing tiers, and declining deliverability have left many marketers frustrated. What was once a user-friendly platform now feels bloated and restrictive. If you’ve been... Read More
Let’s Be Honest… Most Emails Are Terrible Let’s face it: most marketing emails never see the light of day. They get deleted faster than they’re opened, or worse, they land in the spam folder, never to be seen again. The ones that do get opened? They often look like... Read More
Why Simple Holiday Email Marketing Works Best Holiday Email Marketing Can Overwhelm or Delight As the holiday season approaches, inboxes begin to fill with messages from nearly every brand with which consumers interact throughout the year. From Hanukkah greetings to... Read More
Email marketing has the power to drive impressive returns. Some studies show an average of $36 for every $1 spent. But if your inbox efforts aren’t producing email sales, it can feel like you’re just shouting into the void. You’re crafting subject lines, hitting... Read More
Local relevance and brand consistency are the two cornerstones around which franchise businesses are built. However, striking a balance between the two might be difficult when it comes to email marketing. While franchisees require the flexibility to customize... Read More
For years, Mad Mimi has provided small business owners with an easy and cheap way to stay in touch with their customers through email marketing. It was popular with freelancers, small companies, and creatives because it had an easy-to-use interface, simple pricing,... Read More
