Email marketing has the power to drive impressive returns. Some studies show an average of $36 for every $1 spent. But if your inbox efforts aren’t producing email sales, it can feel like you’re just shouting into the void. You’re crafting subject lines, hitting... Read More
Local relevance and brand consistency are the two cornerstones around which franchise businesses are built. However, striking a balance between the two might be difficult when it comes to email marketing. While franchisees require the flexibility to customize... Read More
For years, Mad Mimi has provided small business owners with an easy and cheap way to stay in touch with their customers through email marketing. It was popular with freelancers, small companies, and creatives because it had an easy-to-use interface, simple pricing,... Read More
When deciding between FireDrum or Constant Contact, one thing becomes evident immediately: you want the best value without paying for tools you'll never use. Cost-effectiveness, ease of use, and real results are musts for small businesses, solopreneurs, advisors, and... Read More
What Is the 80/20 Rule in Email Marketing? In email marketing, not all efforts are created equal. You might spend hours crafting the perfect. Not every email marketing effort is made equal. Even after spending hours creating the ideal campaign, you may discover that... Read More
When small and medium-sized businesses (SMBs) look at different email marketing tools, FireDrum, MailChimp, and Constant Contact are often the first three that come to mind. There is a good reason why smart small and medium-sized business owners choose FireDrum over... Read More
