Are Role-Based Email Addresses Secure for Sending Emails?

Role-based email addresses are generic contacts assigned to specific functions or departments within a company, rather than to individual employees. Examples include addresses like info@company.com or support@company.com, which are typically managed by several team... Read More

12 Tips for Creating Email Newsletters That Get Read in 2024

At FireDrum Email Marketing, we understand that amidst the vast sea of online content, standing out is more crucial than ever. As we journey through 2024, the role of email marketing has undergone significant transformation, adapting to new technologies and consumer... Read More

Building a Strong Email Marketing Strategy: Avoiding the Pitfalls of Bought Email Lists and Embracing Ethical Practices

Email marketing remains a powerful tool for businesses to connect with their audience, but its success depends on the quality of the email list and ethical practices. Part 1 of this blog highlights the dangers of using bought email lists, including hitting spam traps... Read More

How to Whitelist an Email Address in Various Email Platforms

Email is a vital communication tool used by individuals and businesses alike. However, email providers often implement stringent spam filters to protect users from unwanted messages, sometimes leading to legitimate emails being flagged as spam.

Unlocking the Power of Personalization with FireDrum Email Marketing

In the realm of digital marketing, personalization has become a cornerstone of successful campaigns. A 'one-size-fits-all' approach no longer cuts it in the face of rapidly evolving consumer preferences. As businesses strive to deliver meaningful, tailored experiences... Read More