Today’s email marketing tactics are sleek and sophisticated – and often considered “top secret” by those using them. However, a peek behind the curtain shows that most companies that are experiencing success with email marketing today actually... Read More
Despite what other businesses want you to believe, email marketing is anything but dead. It can be one of the most potent ways to connect with your customers, to create sales, and to foster the kind of interactions that allow your business to flourish. The trick is... Read More
Email is one of the most useful tools for productivity, but most people seem to have a strong dislike towards promotional emails filling up their inboxes. The problem isn’t so much the fact that marketers are attempting to connect through email to generate more leads... Read More
A lot of people wonder whether they should resend emails if they were not opened the first time. The short answer is simple; yes, you should resend emails to people who did not open them. Resending your emails has a number of benefits, but the primary benefit is... Read More
Many business owners find themselves asking some variation of this question while delving into their email marketing strategy: “Which email marketing service is best?” If you’re looking for the best email marketing software, “best” will really depend on what fits for... Read More
Online social networking and advanced messaging networks are the preferred modes of communication of the Millennial Generation, and it’s easy to understand why. After all, social media giants such as Facebook and messaging apps such as WhatsApp enjoyed a major surge... Read More
