Planning out a good email marketing campaign can be a tricky business. There are a lot of different factors to consider when writing an email to get people interested in your business, and it can be hard to keep them all in mind at once. The details of an email will... Read More
Why Personalize Emails? We’ve all gotten emails that made us say, “Huh?” Maybe you’re a single college student without children receiving emails about diaper sales. Or maybe you’re a stay-at-home parent receiving emails about buying gifts... Read More
Many businesses use trigger emails to get closer to their customers. This email marketing strategy is relatively convenient and, if used well, can help your business become more successful. There are multiple kinds of trigger emails, one of them being date-based... Read More
From the outside looking in, it can often seem like email marketing is like a career in fishing: cast the net wide and hope you catch something good. But true marketing professionals know that successful selling is actually about connecting, nurturing and building a... Read More
Google’s recent major algorithm change, dubbed “Mobilegeddon”, was focused on rewarding mobile-friendly websites by ranking them higher in searches. For many, it was a change long overdue; internet searches on a smartphone or a mobile device are much higher than those... Read More
The goal of Gmail’s new “block” button is to keep user inboxes free from spam content. But Google has left it up to each Gmail user to decide which emails are spam and which are legitimate. This makes navigating the block button a tricky task for... Read More
