Comparing Different Image Types for Email Campaigns (PNG, JPEG and GIF) It’s important to examine the benefits and disadvantages of each image type before uploading it into your campaign.  After all, each file type generates a different level of quality, compression... Read More
Effective Marketing Strategies to Increase Email Engagement Email is still king when it comes to online marketing. It’s true that email is an old practice in the world of digital marketing – it’s nothing new or exciting. Although considered a... Read More
The Quick and Dirty Guide To Engaging New Subscribers Best practices for email deliverability start as soon as you receive a new email address for your list. In the game of email acquisition, you must ask permission and make sure the subscriber understands what... Read More
Before we dive into the deliverability differences of transactional and promotional emails, we must first understand what each are. When people are shopping online and subscribe to an email list, they are signing up to receive promotional emails. These promotional... Read More
Any ESP marketing pro would find changing ESPs to be a stressful undertaking. No matter which ESP you’re switching your email programs to, it requires a well-thought out plan and careful execution. In short, you’ll be sending your email from a new IP... Read More
The success of an email marketing campaign shouldn’t be based solely on open rates and click through reports. Because of recent ESP changes, it is vital to keep track of your deliverability metrics. Doing so will increase user engagement, which will ultimately... Read More
