Email Marketing: Adding a DMARC Policy

Improve your Email Newsletter Deliverability with DMARC As we've already determined in our email deliverability series, it's vital to manage campaign deliverability to ensure email marketing success. With more emails landing in your subscriber's inbox and less in... Read More

Mobile Friendly Emails: The Key to Responsive Design

Create Responsive Emails with FireDrum’s New Drag and Drop Builder Remember when mobile-responsive websites made its debut? It was a new concept to the business world. Now days, companies who don’t have responsive sites are doomed to fail (and we concur). After all,... Read More

Email Marketing: What Image Type Should I Upload?

Comparing Different Image Types for Email Campaigns (PNG, JPEG and GIF) It’s important to examine the benefits and disadvantages of each image type before uploading it into your campaign. After all, each file type generates a different level of quality, compression... Read More

What’s the Most Effective Marketing Strategy?

Effective Marketing Strategies to Increase Email Engagement Email is still king when it comes to online marketing. It’s true that email is an old practice in the world of digital marketing – it’s nothing new or exciting. Although considered a... Read More

Email List Tips: Engaging New Subscribers

The Quick and Dirty Guide To Engaging New Subscribers Best practices for email deliverability start as soon as you receive a new email address for your list. In the game of email acquisition, you must ask permission and make sure the subscriber understands what... Read More

Successfully Migrating to a New ESP: Pt 2

Before we dive into the deliverability differences of transactional and promotional emails, we must first understand what each are. When people are shopping online and subscribe to an email list, they are signing up to receive promotional emails. These promotional... Read More