Email Marketing: Why Does Content Matter?

Why Content Matters & Tips to Create More Effective Emails Virtually every business, ranging from here in the United States to those headquartered in far-away countries, relies on digital marketing to promote brand awareness. This instant awareness gives all... Read More

Background Images for Emails (New Feature!)

Add Attractive Backgrounds to your Emails to Increase Engagement and Brand Awareness Want to add a background image to your email campaign, but not sure what images to use, how to add one, or where to place your it? Don’t stress. Use this as your “all-knowing” guide... Read More

Free Stock Images for Emails (New Feature!)

Include High-Quality Stock Images for Free in Your FireDrum Newsletters Boost your engagement rates and improve the design quality of your email newsletters with free Pixabay stock photos. Our latest integration allows you to search and download free stock images into... Read More

Email Marketing Myths BUSTED

Understanding Common Fallacies and How to Improve Your Email Marketing Strategy Email marketing can be complex – especially with the outdated and incorrect information circulating – but it’s not an excuse to stray from or abandon that marketing channel. On... Read More

Why Didn’t My Email Newsletter Get More Opens?

10 Reasons Why Your Open and Engagement Rates Are Low Have you noticed that your email open and engagement rates have plummeted? Or perhaps they were never up to your standards. Bad news: there may be a variety of reasons why your open and engagement rates aren’t... Read More

Email Marketing Statistics You Should Know

Are Email Newsletters Still Effective? We’ve said it once and we’ll say it again, email marketing is still king! Sending email newsletters is an effective element of marketing that should be a major part of your marketing strategy. On average, business employees (of... Read More