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Email Marketing and eCommerce: Must-Send Emails
What eCommerce Businesses Should Be Sending to Their Subscribers As we said before in a previous FireLine issue, email is still king when it comes to online marketing. Although considered an old practice, email marketing produces one of the highest ROI’s with... Read More
Email Marketing: Adding a DMARC Policy
Improve your Email Newsletter Deliverability with DMARC As we've already determined in our email deliverability series, it's vital to manage campaign deliverability to ensure email marketing success. With more emails landing in your subscriber's inbox and less in... Read More
Mobile Friendly Emails: The Key to Responsive Design
Create Responsive Emails with FireDrum’s New Drag and Drop Builder Remember when mobile-responsive websites made its debut? It was a new concept to the business world. Now days, companies who don’t have responsive sites are doomed to fail (and we concur). After all,... Read More
Email Marketing: What Image Type Should I Upload?
Comparing Different Image Types for Email Campaigns (PNG, JPEG and GIF) It’s important to examine the benefits and disadvantages of each image type before uploading it into your campaign.  After all, each file type generates a different level of quality, compression... Read More
