Website Lightbox Forms – What, Why, When, and How

Incorporating Lightbox Forms into your Website and Best Practices Managing Email Memberships Series Pt. 3 When you think about it, there are two main sides to a website – user experience and lead generation. As marketers and business owners, we want to support... Read More

Segmenting Your Subscriber List in a Smart Way

7 Ways To Segment Your Email List Managing Email Memberships Series Pt. 2 It’s a known fact that segmenting your email subscribers will increase opens and click-throughs rates across the board. Think of it this way – segmentation is a way of personalization.... Read More

7 Creative Ways to Increase Email Signups

Creative and Organic Ways to Grow Your Email List Managing Email Memberships Series Pt. 1 Email marketing is a great customer retention tool. You can’t expect immediate sales, but you can count on increased customer loyalty and repeat purchases when you start sending... Read More

Keep Your Emails Fresh for 2018

Email Marketing Tips & Features That Will Make This Years’ Newsletters The Best Customer experience matters more than ever. So, how do you give your clients the best experience possible? Luckily, with FireDrum, you can focus on delivering great content and... Read More

Is Email Marketing Good for my Business?

Reach More Clients Through Email Marketing Email marketing is an affordable and effective way to grow a better relationship with your clients. Almost everyone can benefit from creating an email marketing account – whether it’s their goal to gain more brand... Read More

What’s the Buzz About DMARC?

Why DMARC is an important part of your email marketing strategy. What’s all this talk about DMARC? Do you need to integrate it before sending campaigns? Who really looks at DMARC to see if each email is authentic? To address these questions quickly – yes,... Read More