What Is the 80/20 Rule in Email Marketing? In email marketing, not all efforts are created equal. You might spend hours crafting the perfect. Not every email marketing effort is made equal. Even after spending hours creating the ideal campaign, you may discover that... Read More
When small and medium-sized businesses (SMBs) look at different email marketing tools, FireDrum, MailChimp, and Constant Contact are often the first three that come to mind. There is a good reason why smart small and medium-sized business owners choose FireDrum over... Read More
In 2025, email marketing stands out as one of the most cost-effective and powerful tools for small to medium-sized businesses (SMBs). While digital marketing evolves, email remains a direct, personal way to connect with customers, drive sales, and nurture loyalty.... Read More
Email marketing will continue to be a powerful tool for interacting with consumers, increasing revenue, and creating enduring bonds in 2025. At FireDrum Email Marketing, we recognize how critical it is to create email campaigns that are both attention-grabbing and... Read More
Email automation has transformed how brands connect with their audiences, streamlining communication and personalizing the customer journey. In its early stages, automation allowed businesses to send scheduled emails or simple follow-up sequences. Today, it’s a... Read More
Black Friday is the best sales event for businesses of all sizes, offering an unparalleled opportunity to drive sales and reach new customers. If you're a small business or a large enterprise, the immense consumer demand during this time can significantly impact your... Read More
