Today’s demanding customer wants more than a welcome email with their name on it. With FireDrum’s dynamic content tools, you can swap out titles, images, downloads, and even content sections to appeal to each type of user. If you want to get creative with your campaigns, utilize our dynamic email tool to nurture users in different stages of purchasing. Working on selling a specific product or service? Use our dynamic email content to swap out product images, pricing, content, and even CTA's!

With FireDrum, the sky's the limit. Choose from our diverse library of templates to start creating your newsletter, or you can build yours from scratch and save in a custom library. Do you have a template already made from another email provider? Upload your design and send yourself a test draft within minutes. Whatever your needs may be, you can use our template builder to build, edit, and reuse custom designs.

Are you connected to FireDrum’s CRM? Easily pull and customize your email with custom field variables to add a layer of personalization for your customers and ease for your team. Change fields within your message to address your subscribers by name, their company name, to call out their industry or even website address!

At the end of the day, we understand that driving conversions and lowering your bottom line is the top priority. With FireDrum’s after-click tracking tool, you'll be able to track what customers do after reading your newsletter, and until they make their first sale. This information will help you determine your true ROI and create a more effective and engaging automated campaign.

Multiple email test drafts are a thing of the past with FireDrum’s advanced device and browser testing tool. You can view and troubleshoot your email template on numerous browsers and devices right in our platform.

Track, understand, and make effective changes to your email marketing campaigns with FireDrum’s advanced analytics tools. Working towards your goal to increase sales, our data will help you understand the next and best steps to proceed with each campaign. Our platform includes stats like open rates, email bounces, clicks, and more. Wondering what information is essential and relevant to your campaigns? Read our blog "The 10 “Need-To-Know” Email Metrics Every Marketer Needs To Track.”

Inside of our CRM platform, you’ll be able to personalize, schedule, and send custom messages to each of your contacts. All messages will be stored and tracked in our CRM, allowing each member of your team to jump in as needed. What you can personalize -

• Images
• Attachments
• Content sections
• Dynamic content fields
• Layout
• RSS subscription feed (number of posts to display, URL, frequency, etc.)
• Newsletter style/theme

Track the progress of a sale from your customers’ first interaction to credit card transaction. Our CRM allows you to customize each stage in the buying cycle.

Work smarter, not harder. Our email workflows - designed based on your user's behavior and position in the buyer's journey - allow you to keep a hefty book of businesses without a significant workload. Customize, design, and perfect messages like you would an email campaign, but configure it to fir in our workflow journey.

After checking out what’s in the pipeline, dig into individual progress with each lead through our timeline preview tool. Explore past events and same-day activity with this automation feature!

• Automated email sent
• Automated email opened
• Email read & link clicked
• Subscribe and unsubscribe activity
• Website visit
• Website purchases
• Webinar or online meeting attended
• Inbound calls
• Form submission & thank you page displayed
• Facebook or LinkedIn comment posted
• Facebook or LinkedIn post liked
• Facebook or LinkedIn post tagged
• Twitter mentions
• Twitter retweets

Make it easy for you and your team to track the progress on individual leads. The CRM note manager function is a quick and secure place to drop information about how your latest call went, when you last followed up with each client, and other pertinent information.

Depending on your current needs or ideas, you can post social media messages (to an unlimited amount of platforms!) Instantly, or schedule them for an upcoming date and time. Once created, you can preview how the message will look directly in our tool.